To begin, we hosted a discovery session with Straub Design to understand the details of their current activities, identify areas of opportunity, and align about their goals. We then identified how to establish a program that followed a comprehensive, business-specific strategy. And as their business grew, we evolved our strategies to match their shifting priorities.
1. Creating a New Logo
To enhance Straub Design’s position in its industry, we started by creating a new logo that represented the key attributes of their business. They also received brand guidelines to easily create consistent use and implementation of the new branding.
2. Refreshing Their Website
Straub Design’s refreshed website aligned with the standards of their business, audience, and search engines. It provided an online platform that could connect with visitors through relevant content and engaging display while also following SEO best practices. It gave them a platform to grow with their expanding product line.
3. Integrating a CRM
To streamline the sales funnel, Straub Design introduced SharpSpring, a customer relationship management (CRM) and marketing automation system. We helped set up their workflows to manage each stage of the funnel and created branded communication templates. We also integrated the CRM system with Straub Design’s existing enterprise resource planning (ERP) system.
4. Supporting Their Website’s Performance
After the development of the new website, we provided monthly maintenance checks and updates through our Technical Webmaster Services. The maintenance plan is a monthly review of the website to ensure it is functioning to its optimal performance, such as updating plugins and security features.
5. Ongoing Marketing Strategies
Through our marketing program, Straub Design receives ongoing marketing strategy and execution to meet their evolving needs. Some marketing tactics have included optimizing their YouTube videos, trade show preparation, new product releases rollout, and SEO improvement.