Creating a Cohesive Online Presence: The Specialty Mfg. Co.’s Digital Transformation
Partnering with Evolve Systems to elevate brand recognition and showcase a comprehensive suite of services across multiple divisions.
The Specialty Mfg. Co.
Branding, Website Redesign + Marketing Support
Industry
Manufacturing
Transforming Companies Through Brand Recognition and Alignment
The Specialty Mfg. Co. is a manufacturer widely recognized for its valve and coupling lines, as well as manufacturing services. Their product and service divisions were spread across five separate websites, each with different branding that created a disconnect. They needed a website that brought all divisions together, forming a true representation of their position as a vertically integrated manufacturer.
Evolve Systems worked with The Specialty Mfg. Co. to reimagine their branding and website structure, creating a cohesive look across all divisions and a “one-stop shop” experience for their customers.
Our Team
Our experienced team conducted market research before proposing a plan to combine four of the five division websites. The new website, branding, and content vastly improved brand perception and streamlined the user experience. Each vision maintained its unique history and capabilities while effectively showing the role it plays in The Specialty Mfg. Co.’s collective brand.
Key Features
- Service Highlights: Pages showcasing individual service areas with cross-promotion of additional services and products across the divisions.
- Integrations: Prominently displayed product configuration and interchange tools for the valve and coupling lines.
- Cohesive Branding: Consistent icon designs and logo updates helped create a more unified look across all divisions.
- Responsive Design: A seamless, user-friendly experience across all devices.
Results & Impact
- Simplified experience, achieved through bringing all product and services areas to a single, easy-to-navigate website.
- Aligned messaging, strengthening their position as a vertically integrated company with comprehensive services.
- Improved engagement resulting from sitewide SEO initiatives.
- Stronger brand presence, reinforcing their reputation as a top manufacturer of high-quality, USA made products.
