The James Ballentine VFW Post 246, in the popular Uptown neighborhood of Minneapolis, was in the middle of a $1.5 million expansion and renovation that would modernize the post and dramatically increase the number of patrons they could serve.
Website. They needed a website that would not only showcase their new facility, but also promote their events and menu offerings. They also needed to manage online ticket sales and be able to easily update the site with new promotions and events. With a goal of increasing membership, they needed a site that would tell their story and connect the local veteran community. They also needed a partner that would provide technical support after the launch to continue their ROI.
Branding. After reviewing all of their digital assets, we helped VFW leaders understand that they not only needed a better website, they also needed a new brand identity. The challenge was to deliver a website and branding materials that captured the spirit of their new facility while continuing to honor their mission as a place of community for veterans.