One of the top goals for marketers is to deliver a more personalized experience for their customers. Dynamic content is one of the ways in which marketers can deliver this personalized experience.
In our guide, you will learn the ins and outs of dynamic content and walk away with seven ways to start integrating dynamic content into your marketing.
What is Dynamic Content?
Dynamic content is comprised of elements of a website or email that change depending on a user’s information or their past behavior.
For example, say you purchased a pair of jeans from a site last week and when you come back to the site this week, you are shown a banner ad for a t-shirt to wear with the jeans you previously purchased.
How does Dynamic Content work?
Once you collect relevant data from your users, then you can use that data to swap out content on your landing pages or emails.
For example, a prospect visits your website and fills out a form to receive a quote on a product. This form includes fields for their first name, last name, email, phone, company, and an opt-in to receive relevant emails from your company. Now that you know the product they are interested in and you have their email address and consent to send them relevant emails from your company, you send them an automated email that contains information about the specific product they asked to receive a quote for. The content in this automated email changes based upon the product a prospect has requested to receive a quote.
7 Ways to Use Dynamic Content
- Landing Pages
- Personalized Recommendations
- Dynamic Searches
If you are interested in putting personalization at the top of your strategic planning, download our guide below.
Download Our SharpSpring Dynamic Content Go-To Guide