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Marketing Automation Terms – Go-To Guide

Before diving into marketing automation, it is important to have an understanding of basic marketing automation and sales terminology. In our handy guide, you’ll learn the following terms:

A/B Testing
Advanced Blog Post Scheduling
Advanced Lead Scoring
Advanced Segmentation
Analytics
Behavioral-Based Automation
Blog
Branching Workflow
Buyer Persona
Call to Action (CTA)
Click-Through Rate (CTR)
Contact
Content Management System (CMS)
Content Marketing
Conversion
Cost Per Lead (CPL)
Custom Domain
Customer Relationship Management (CRM)
DKIM
Drag-and-Drop
Drip Campaign
Dynamic Content
Dynamic Lists
Email Marketing
Engagement
Filter
Form
Inbound Marketing
IP Address
Landing Page
Landing Page Funnel
Lead
Lead Generation
Lead Nurturing
Lead Score
Life of the Lead
Marketing Automation Platform
MarTech
Media Center
Metrics
Mobile CRM
Mobile Optimization
Multiple Device Tracking
Page Tracking
Pay-Per-Click (PPC)
Point-and-Click Editor
Professional Services
Progressive Profiling
Render Testing
Responsive Templates
ROI
RSS Email Syndication
Sales Funnel
Sales Pipeline
Search Engine Optimization (SEO)
Segmentation
Site Visitor
Social Media
Social Media Conversions
Social Media Management
Social Media Monitoring
Social Media Profiling
Social Media Publishing
Split Testing
Third-Party Postback
Time-Based Automation
Trigger
Workflow
WYSIWYG

Download The Ultimate Guide to Marketing Automation Terminology Glossary

 

The Ultimate Guide to Marketing Automation Terminology – A Glossary of Terms to Demystify Marketing Automation

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