Leveraging video can help bring your brand to life, humanize your team and services, and offer clients and customers a more engaging way to connect. Evolve engages with your team to discover powerful opportunities for storytelling, visual tactics, and messaging through video.
Whether you’re looking for website videos, social media reels, or YouTube content, we have a strategic approach to serve your audience effectively.
Let’s talk video strategy for your business!
Why Is Video Important For Your Marketing?
Video content continues to solidify its place worldwide and shows no signs of slowing down, especially in short-form communications. Advancements in AI-generated video will only accelerate this process, making it even more important for your brand to produce video content.
How video adds value to your strategy:
- Education – Video makes it easy to convey a message, which makes it easier to explain and educate your customers about your product or service.
- Credibility – When people can connect a face or voice to a brand, it builds trust and credibility. Using video for your “About Us” page, testimonials, or employee/customer testimonials is a great way to build trust with your audience.
- Visibility – Video gets views. Video attracts more users than any other form of content and can be a great tool for boosting engagement!
- Good for SEO – If you want to improve your search performance, try incorporating video content into your marketing. Google ranks videos in the SERPs when you target common search terms in a niche way.
- Mobile Friendly – We live in a mobile world where most users watch videos on their phones, including social media and sharing media. If you want to get in-front of your customers, it’s important to be where they are!
Start Bringing Your Vision To Life
Video Makes Your Marketing Meaningful & Measurable
Incorporating video into your marketing strategy will amplify your brand’s visibility and boost overall engagement. Video content has the power to convey complex messages in a concise and captivating manner, making it more memorable and impactful than text or images alone. It fosters emotional connections with your audience, allowing them to connect with your brand on a deeper level.
As marketing experts, we focus on how video content will boost your rankings. Search engines prioritize video content, which will help your SEO efforts. Furthermore, video analytics provide valuable insights into viewer behavior, enabling you to refine your marketing tactics and tailor content to better resonate with your target audience.
B2B video can include short-form and long-form videos, such as:
- Infographic Videos
- Explainer Videos
- Tutorial & Training Videos
- Product Demo Videos
- Onboarding & Education Videos
- Culture Videos & Company Overviews
- Content Marketing Videos (i.e. Social Media & Email Marketing)
- Sales & Customer Success Videos
- Marketing & Promotional Videos
- Case Studies & Testimonial Videos