The opportunity
Growth Through Highlighting Niche Capabilities
CPS had an existing website that was generating a handful of leads per month; however, the leads were not qualified. They wanted to grow their business and that required attracting leads from manufacturers interested in high-volume co-packaging services. To help support these efforts, they needed a new website highlighting the capabilities of their niche business.
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Our approach
Improved UX and SEO Content
CPS needed its website to function as a legacy catalog while effectively showcasing their current business offerings. The goal was to create a bold and exciting presence that clearly separated the business from its sister company that specializes in vision products. A focus on clear and persuasive messaging would help establish them as the Midwest’s best niche high-volume packaging company.
We designed and built a mobile-friendly e-commerce website on a WordPress platform. The creative team created custom icons and graphics for the website, along with writing customer-focused SEO content.
The Outcome
A Fresh & Modern Lead Generation Tool
The new website created a more user-friendly experience for customers by clearly outlining key service areas. A combination of written and visual content details CPS’ capabilities while providing clear calls to action for prospective customers. Focusing on the company’s high-volume packaging, speciality services, and rigorous quality control helps ensure the business is attracting the right customers to their website.
%
increase in Leads / Year
You will be happy to know that we regularly (at least twice a month) get real, legitimate leads from the website, entirely thanks to the great work of Evolve.
Matt Kramer
CPS
