Strategic Digital Marketing Plans that Deliver Measurable Results
Your digital marketing plan is your high-level game plan that outlines the plays, players, and ultimate goals. But in this case, the playing field is much larger – a digital marketing business plan includes your entire online strategy. And as we know, the digital world just keeps growing.
As with many other businesses, you understand that you need to grow or rethink your marketing and digital activity but with limited time and in-house resources, it can be difficult to initiate and follow through with creating an effective marketing strategy. Or maybe you’ve been following a plan but have yet to see any real results. It’s frustrating to not see results even after spending all that time planning.
As an extension of your marketing team, we develop your digital marketing strategy plan specific to your business’s goals so that it can be measured and reported. Our plans are holistic, meaning they are designed to achieve specific objectives while showing you tangible results on a regular basis. We create the plan and continue to provide progress updates and next steps so you understand and trust the process.
Why Your Business Needs a High-Level Marketing Plan
A digital marketing plan takes into account a lot of different digital factors, and all of them have an intended purpose. It organizes actionable and calculated tactics for consistent business marketing. And since a marketing strategy is built from the ground up, it establishes accountability. It provides clear direction on what needs to be done and when in order for the strategy to be successful.
The Why?
- Your business evolves every single month. Our experts create ongoing strategy plans based on data and results, providing you with monthly recommendations to take your marketing plan to the next level.
- We look for the holes and decipher the right tactics to fill them. Because every business is unique, there is no exact formula for what marketing strategy will work best, which is why we lean heavily on data and proven results.
- Our team is comprised of dedicated experts in all areas of marketing:
- Program Director & Program Manager
- Senior Brand Designer
- Senior UX Web Designer
- WordPress & eCommerce Developer
- Marketing Manager
- Lead Content Strategist
- Copywriting, SEO, User Experience, Paid Search & Marketing
- Account Manager
The Structure Behind Your Marketing Plan
Our marketing retainers operate on a monthly set of hours that fit into your budget and needs.. Here’s a glimpse into how it works:
- Retainer Hours & Experts – Starting at 20 hours per month
- We recommend our marketing retainer programs start with at least 20 hours per month (fewer limits our ability to achieve your goals)
- Programs range from 20-150 hours per month based on business structure and growth goals
- Month 1:
- Setting Up Your Program: Audit. Evaluate. Strategize. Structure.
- During the first month of your program, our team works to fully set up your plan for a seamless transition in the upcoming months.
- We deep dive into what we are starting with, where we are headed, and how we will get there.
- During this month, we obtain access to your accounts, such as Google Analytics, and other programs you may be using.
- We audit your website, email, social media, etc. based on what’s included in your retainer, and we evaluate the areas we can improve upon.
- Month 2+:
- Monthly Strategy Sprints: During our monthly strategy sprints, we review the data from the previous month, discuss the findings, and create data-driven recommendations and a strategy plan for the next month. Once we have presented you with our findings, we open the floor to make sure business goals and client requests are being met.
- 6-Month Evolution – Big picture planning and reevaluation! Whiteboards. Experts. Collaboration.
Strategic Digital Marketing Plans That Drive Results
Strategic Services With Proven Results
- Strategy, Consulting & Support
- Website Expansion
- Website Enhancements and Optimization
- Search Engine Optimization (SEO)
- UX/UI Enhancement & Accessibility
- Paid Advertising
- Display Ads & Pay-Per-Click (PPC)
- LinkedIn Ads & Facebook Ads
- Content Strategies
- Blogs
- Email Marketing
- Marketing Automation
- Social Media & Content Strategy
- Collateral & Assets for Print & Digital
- Infographics & Iconography
- Slide Decks
- Branded Collateral
- Analytics with Custom Reporting
- GA4 Customized Reporting
- Basic Business vs. Super Structure
- Photography & Video
- Art Direction & Vendor Management
- Innovative Strategies
- Our team is full of leaders, visionaries, and goal-getters! We love pushing boundaries and are willing to try something new. If you have an idea, we want to hear it and find a solution to make it a reality.