Search Engine Optimization

After keywords are established, our team will apply them to the existing underperforming content to maximize its SEO value. Some of the more common SEO techniques that are frequently missed include optimizing URLs, incorporating keywords into metadata, using alt attributes to describe images, and updating meta tags and title tags. These components coincide to the organic search algorithm by ensuring the site is recognized, comprehensive and trustworthy

Keywords and smaller on-page SEO tactics are the first steps in establishing search engine rankings, the next steps are building powerful website copy. Depending on the situation, this could be updating existing content or creating new material like white pages, case studies, and on-page content. Since search engines place a premium on quality content, it is important to look at the existing search results for similar pages and analyze existing content. Creating relevant and accessible content that the viewer can quickly find greatly boosts user experience and is an intricate part of building a successful campaign towards higher rankings.

Landing pages, though associated with paid search and marketing, still play a role in the SEO world. Keyword clusters and optimizing for different traffic sources help landing pages become a key component of your online marketing campaign. They capture specific market segments and promote services that a regular page might not, while driving sales and capturing leads.

With voice search becoming more prominent in our everyday lives (“Alexa, where’s the nearest gas station?”, “Siri where’s McDonald’s?”), so does optimizing for local SEO, or optimizing websites for location and product information to increase ranking. One study found that 58% of all Americans ages 18-65 have used voice search to find local businesses in 2019, and that number is growing. Voice search is conducted in a question and answer format which is changing the way traditional optimization is approached on the web. To compensate for this, your company needs to be properly added to local directories and have a comprehensive Google My Business and Bing Places page to help drive geographical traffic to your site.

Another contributor to ranking are backlinks, external website links, hyperlinks, and internal website links. Obtaining and using high-quality links is an SEO best practice because it promotes quality pieces of content and builds relationships with directories, forums, and other websites.

Social media can affect your search engine optimization in a few different ways including increasing online visibility, growing website traffic, expanding brand recognition, optimizing link building, and improving local SEO. The goal of social media marketing is to create additional platforms that promote and direct consumers to your business to increase sales and leads. Social media gives your company more opportunities to showcase products and services, ultimately to build your brand.

When you start working with Evolve Systems®, our SEO team will first run through website analytics. This will give you and the team a breakdown of the areas in which your website is performing well and areas that need improvement. We’ll also dig into your analytics (if available) to better understand how visitors are using your website and determine additional opportunities. Need to set up analytics on your website? Follow these steps or contact Evolve for our SEO services.

We’ve all heard of asking for the sale, right? Many sites are built to be visibly appealing, but without a call to action (CTA), there lacks a next step for the user to take in order to consume the product or service. A CTA can range from filling out a form, giving the company a call, or purchasing a product. Regardless, the CTA encourages a next step along the sales cycle.

Based on your site and company needs, adding semantic markup like schema is another option our team can utilize on your website. This markup makes it possible for search engines to understand the on-page information your site is trying to convey. Some common types of schema include breadcrumb schema – listing the path links that lead to the current page in search engine results, and local business schema – allowing your local business or branch to show up for consumers when searching in a certain geographical area.