Our SharpSpring landing pages go-to guide, Creating Landing Pages That Convert – Your Guide to Pages That Continually Capture Leads, will give you the scoop on what landing pages are and actionable tips to make them perform at their best. Here is a brief overview of the information included in the guide:
What are landing pages?
When we talk about landing pages from a marketing perspective, we are referring to specific pages that have been designed to achieve a particular goal. The goal is usually to obtain the visitor’s email address and any other relevant information. Sometimes, the goal is to download a PDF, register for an event, register for a webinar, or make a purchase.
Landing pages have:
- A headline
- An offer
- A call-to-action
Why are landing pages important?
Landing pages focus a visitor’s attention on achieving one outcome and increase the likelihood of a visitor actually actually following through. They either complete the action or they leave. There are no distractions on the page like the navigation bar, sidebar, or footer.
Planning and Creating Landing Pages
First, you must think about who your audience is and what it is that you want to achieve. Second, you must determine what your seven elements will be:
- A captivating headline
- An awesome offer
- Eye-catching images
- A video (not always necessary)
- Trust indicators
- A clear call-to-action
- A post-conversion page
Testing and Optimizing Landing Pages
Testing is a necessary process to include in the creation of landing pages. There are two main approaches to testing: A/B testing and multivariate testing.
Download Our SharpSpring Landing Pages Go-To Guide