SharpSpring is as a robust CRM and marketing automation tool that helps our clients grow. We have posted several resources on our blog related to SharpSpring and wanted to group them here as an easy go-to resource for anyone interested in learning more about the tool.
SharpSpring is a one-stop-shop for managing your marketing and sales including automation, keeping track of deals in your pipeline, email marketing for nurturing leads, and so much more (trust us, there is a lot!). It is an impressive tool with even more compelling results.
With so many capabilities, we decided to take the tests to become a Silver Certified SharpSpring Partner to prove proficiency in such a powerful tool. Our clients experience personalized and comprehensive implementation and training to ensure a successful experience with SharpSpring.
3. [GUIDE] Marketing Automation Terms- Go-To Guide
Next step, learn the lingo. Like with anything, there is specific terminology used in marketing automation. If you are someone new entering this area, it can make communication with experienced marketers confusing and intimidating if you don’t know the definition of the words they are using. Evolve Systems® understands that and has offered a comprehensive guide of some of the most common marketing automation terms for your convenience.
A primary goal of a landing page is to collect a visitor’s information, such as their name and email address. This can be accomplished through a variety of call to actions (CTA), including downloading a guide or registering for an event. A landing page is a critical marketing component, and SharpSpring has the tools to create an effective landing page to achieve your specific goals.
A persona is an in-depth representation of your targeted audience including important selling points. SharpSpring integrates personas into their automation system to make direct marketing a simple and effective process. Personalize your marketing, improve your strategies.
One way to personalize marketing is to use dynamic content, which is content that changes depending on who sees it and their past behavior, such as swapping out an image in an email or changing text on a landing page. SharpSpring provides the features to integrate this personalized process into your marketing to better align with the needs of your customers and improve conversions.