Kaufhold’s Kurds is a family-owned and family-perfected cheese curd creator. Even though their cheese curds were popular among the restaurant industry, Kaufhold’s Kurds wanted to expand their market to include individual consumers (a huge bonus for you and I!). For Kaufhold’s Kurds to appeal to this new market, they needed to rebrand and remarket. And that is where Evolve Systems came in.
We knew that for Kaufhold’s Kurds to transition from a B2B to a B2C audience, they would need a new brand language, including logos, color palette, font choices, iconography, textures, copywriting, and messaging. And to further succeed, they needed a new website, new trade show presence, marketing collateral, and packaging design.
These projects were critical to Kaufhold’s Kurds’ success as they entered a new marketplace. Their new SEO-rich and mobile responsive website increased search discoverability and viewer interaction. Their new packaging and marketing collateral made their brand prominent during trade shows and valuable for food brokerage partners who advertised their product. Kaufhold’s Kurds undeniably stood out (both in design and taste).
A new audience meant a new marketplace, one that required a targeted brand that would both reach and retain the consumer. Kaufhold’s Kurds understood this, and Evolve made it happen.