Esch Construction Supply prioritized partnering with a local agency to allow in-person meetings, deep collaboration, and shared passion. Connecting with Evolve Systems became an instant win for both parties. Our relationship has blossomed into a decade-long partnership of mutual growth, including three website developments, numerous marketing initiatives, and merchant card processing proficiency for all Esch locations.
Esch Construction Supply
Esch Construction Supply
A Partnership That Keeps Evolving
Full Program
SERVICE
Construction
INDUSTRY
The Opportunity
Developing a Digital Experience to Create Loyal Customers
01In 2010, Esch Construction Supply, Inc. found they were struggling with growth, and their website was a major barrier to better business. The business was growing – their product portfolio had expanded and they were able to open new locations – but their online presence couldn’t accommodate the digital experience customers needed to succeed.
Esch had primarily designed their website to support point of sales, without foreseeing the need for mobile-friendly ecommerce capabilities, delivery specifications, and a better buying experience. To turn missed opportunities into loyal customers, they needed to modernize the website with enhanced functionality and UX/UI.
The Solution
Equipping Esch’s Team to Support Their Visitor’s Online Experience
02It was clear that Esch needed a new website, with hosting, to deliver a better user experience for their various audiences, including seamless ecommerce functionality regardless of the user device.
Our team at Evolve was able to integrate Esch’s new ERP system, Net Suite, into the WordPress website. The integration allowed them to effortlessly manage inventory between the website and their POS/accounting systems on the ecommerce side, while still gaining the benefits of the new site, such as enhanced SEO capabilities and lead generation.
With the new user experience (UX) and user interface (UI), search engine optimization (SEO), and integrated ecommerce platform, Esch is able to more strategically market to the right buyers and further educate consumers about the industry with a concise, intuitive, and manageable way. Esch’s website now performs as an instructor, educator, seller, and thought leader in the supply industry.
Our team also hosted website training events for the Esch marketing team, providing hands-on experience to boost their knowledge and confidence about updating their site. They attended our Open Labs to work on projects while our developers joined to answer questions. This side-by-side work allowed them to interact with their new site while having the safety net of developers in the same room.
Esch is now signed up for our monthly Technical Webmaster Services for monthly website maintenance and our ecommerce managed hosting through WP Engine to ensure their site is well supported year-round. They are invested in taking continuous steps to facilitate meaningful experiences for their customers.
The Result
Esch’s Business More Than Doubled
03Esch Construction Supply has seen substantial growth as a direct result of their new website and marketing efforts. Since the website launched, business more than doubled, resulting in three new branches opening across the midwest and gaining national recognition.
Esch customers have avidly expressed their satisfaction with the website functionality, which is made even more apparent by the massive increase in mobile orders. New efficiencies ensure orders are turned around faster and delivery strategies are streamlined, bringing the positive customer experience full circle.
The business growth and customer satisfaction are evident in the online progress of Esch’s website and online shop since the launch of their site and in recent years.
Pageviews
% INCREASE
994Page Exit Rate
% DECREASE
57New Users
% INCREASE
1764Esch Construction Supply continues to work with us to support their website and enable their business to evolve.
