01. The Opportunity
Esch Construction Supply, Inc. and Evolve Systems have a long-standing relationship and Esch has utilized Evolve Systems’ services for the past three updates of their website as well as managing their credit card processing needs for all their locations. Esch knew they were losing customers and market share by not offering a mobile-friendly e-commerce experience. For the past several years Esch was utilizing their website as merely an extension of their point of sale system, lagging behind the trend of creating rich experiences for consumers.
02. The Solution
The new website, geared towards multiple audiences, is more than just a POS site. It has SEO and Meta tags updated for Esch’s industry, updated CTAs to build congruency, and an integrated e-commerce platform. This allows Esch to market to individuals wanting to purchase products, as well as those looking for information about the industry. Their website now acts as a central hub which acts as an instructor, educator, seller, and leader within their industry.
Esch also utilizes EOS Traction to manage their business growth and hold team members accountable to their rocks, so we geared our meetings towards Traction to facilitate their growth through the process. We also hosted training events for their marketing team to provide hands-on experience to boost their knowledge and confidence about updating their website. They attended our Thursday Open Lab and took advantage of our provided office space to work on their projects with our team of developers standing by to answer any questions they had. This side-by-side work allowed them to interact with their new site while having the safety net of the developers in the same room. Esch is now signed up for EvolveCare, our monthly website maintenance plan, and is taking continuous steps to facilitate meaningful experiences for their customers.
03. The Result
Esch’s investment for this project has experienced a positive ROI. Their customers have provided positive feedback about the change in website functionality and Esch has experienced an increase in onsite orders through their new mobile experience. They also have a quicker turn-around time on orders with an improved delivery strategy.
In 2017, Esch was recognized in a national construction magazine due to their growth and they contribute that growth to our website and provided solutions.
In the future, we plan to continue supporting Esch through branding, website development, and marketing. We have been working with Esch for a long time and they continue to choose our design and development quality even when they know there are other lower priced options in the market.
We have transitioned from being just their web development team to being their online digital branding agency and Esch continues to work with us to act on new ideas, adapt their processes along the way, and evolve with the industry and technology.