01. The Opportunity
MNCLS Are Not Your Typical Construction Lawyer, And We Made Sure Their Digital Presence Reflected That
Minnesota Construction Law Services, MNCLS, are lawyers that go beyond legal services to provide personalized business guidance to their construction contractor clients. The MNCLS team has first-hand experience in the construction and business industry, therefore their personal experience and legal expertise influence how they advise, consult, and defend clients.
MNCLS emerges among competitors since their approach focuses on building the client’s business, not simply fixing a problem then billing for services. Yet their website design, messaging, and marketing efforts did not effectively demonstrate their individualized and thorough services, so they came to Evolve Systems.
MNCLS understood that there was a disconnect between who their business was and what their digital and marketing presence projected. They needed a logo that represented MNCLS identity, a website that functioned according to their services and was appealing to their audience, messaging that matched their voice, and marketing and SEO that promoted their business.
02. The Solution
Evolve Systems worked closely with the MNCLS team to develop, collaborate, and guide each step of the process.
To begin, Evolve Systems’ designer developed the new MNCLS logo and brand colors that showcased MNCLS desired style while aligning with their industry and audience’s standard. The rebranding paved the way for developing a new website that would actively benefit the development of their business.
The website design and development transformed their previous site into a comprehensive and engaging business asset. The website design remains professional while still clearly portraying the brand’s rebellious yet compassionate style. In addition, the website was specifically developed through SEO optimization, including being developed as mobile-friendly, to boost their ranking. This is further developed through the website copy that conveys the personality and values of MNCLS. The new website reconstructs their old website that was lost among all the other tiresome lawyer websites, into a modern, appealing, and personalized platform.
After building the base of MNCLS’ brand identity and web presence, the next step was to market its brand through an ongoing marketing retainer. Evolve Systems worked with MNCLS to recommend strategies to improve brand awareness and lead generation. The continuing collaboration allows Evolve Systems to assist MNCLS with event promotion, flyer design, copy development, etc. to ensure the strategy stays consistent.
03. The Results
The MNCLS website has been recognized by those in the industry as a prominent and distinct site. The design and copy bring a level of excitement and intrigue to their digital brand that accurately reflects who the MNCLS team is. It shows that the website is voicing what MNCLS stands for, even before leads directly interact with the team.
MNCLS has also experienced success from the marketing strategies, such as an increase in event signups. Through a preplanned email campaign, dedicated to promoting their continuing education events, MNCLS was able to reach the defined audience and capture sign up leads to boost the number of attendees.
In addition, the MNCLS team proudly wears and shares their branded gear as a fun promotional effort to advance brand recognition. The branded material includes apparel, golf balls, flyers, and more. All these positively contribute to the touchpoints of the client’s journey with MNCLS.But, the results continue to multiply as Evolve Systems continues to help MNCLS evolve.