01. The Opportunity
Willaims and Hall is an Ely outfitter with over 50 years of experience in BWCA (Boundary Waters Canoe Area) outfitting and guiding wilderness travelers. Williams and Hall equips and empowers everyone to experience BWCA by supporting the needs of each individual and family. From robust trips to relaxing outdoor experiences, they make your adventuring dreams possible!
To do so, they needed a website that reflected the experiences they offered. As a place of adventure and excitement, the website needed to internalize this voice. They are considered an elevated standard for wilderness outfitting and they needed an online image to accurately represent their position in the industry. In addition, Williams and Hall were not ranking well on search engine results pages (SERPs) therefore they were experiencing a lack of website traffic. The company enables incredible memories yet people were missing out on these experiences simply because Williams and Hall’s website and online presence were not performing to the capacity necessary to reach their audience.
02. The Solution
That’s when Evolve Systems went to work!
We created a comprehensive plan that addressed Williams and Hall’s pain points to develop a strategy that addressed each component in a unified manner. The new website became a representation of their companies mission to provide an experience, it proudly stood as the first point of entry to the memories they provide. The UX and UI design and imagery was carefully developed to represent who Williams and Hall was as a business and what they wanted to accomplish.
In addition to the website design, the implemented SEO strategy enabled the website to reach the targeted audience. From keywords to Google and Facebook Ads, Evolve Systems executed and continues to manage a focused plan to retarget existing customers while expanding to new audiences.
03. The Result
Evolve Systems has had a partnership with Williams and Hall for over a decade, therefore, we have had the pleasure to collaborate, develop, and celebrate as their digital and business grows. We have been with Willaims and Hall at each step as their website progresses and web traffic increases. This allows Evolve Systems to both respond and recommend improvements from branding to website development to marketing that will enhance their overall strategy.
A website is never complete, with both the business and the digital world constantly evolving, a website needs to internalize and reflect those ongoing changes. That’s why Evolve Systems strives to work with clients as their needs alter and business changes. We are able to uphold digital trends, troubleshoot problems, and build new strategies to ensure our clients ‘evolve.’