The new website needed to help position Oil-Air Products as an OEM partner in the market, attract more business, and provide an online experience similar to their competitors. To accomplish these goals, we took a multi-layered approach to improving the look and functionality of the website. We started with building a foundation that could support e-commerce in the future. This included product pages with search and filtering functionalities, and a simplified quote cart that could easily be converted to e-commerce. A responsive design ensured the new website followed current best practices for usability across mobile and desktop devices.

Content strategy and SEO further strengthened the new website. The expanded website navigation clearly categorized products and services, as well as the industries they support. Content was written to emphasize the depth of their engineering capabilities and provide details on their product categories and service areas. SEO keywords were implemented strategically throughout the site to help improve search visibility and organically attract visitors to the website.

Oil-Air Products’ new website strengthens their brand presence in the market by clearly communicating their specialized services for OEMs and expansive product offerings. As a result of the team’s efforts and ongoing marketing strategy, the volume of traffic coming to the website has steadily increased since its launch. Customers are staying on the website and engaging with the content, and they have experienced a higher volume of contact us and quote submissions.