The Visual Identity and Personality Behind Your Business
Your brand is one of the most powerful aspects of your business. It’s the public-facing side of who your business is at its core. A brand is the personality and identity of your business – the thing your audience sees and connects with when working with you. Even though we are logical people, emotion is at the forefront of our decision-making process, both consciously and unconsciously. Branding is the emotional bridge between your business and connecting with your audience. If developed and aligned with purpose, your brand has the ability to build value, trust, and loyalty.
At Evolve, we start all our branding programs with a brand audit and discovery session. We work together to uncover the pieces of your brand such as your background, values, goals, and voice. As your brand advisor, we lead you through each step of our brand identity design services by explaining the ‘why’ behind each decision and incorporating your feedback. Your brand should be something that you and your team rally behind, so we make sure you feel confident and excited about the process and outcome.
We offer three types of branding services to meet you where you’re at and where you want to go. As outlined in our five-step process, your branding is the first step because it sets the stage for your website and marketing programs. We carry your business and branding goals throughout the full process to stay focused and moving forward.
- Brand Development – Discovering and constructing your new brand
- Rebrand – Recreating and enhancing your existing brand
- Brand Alignment – Refreshing your current brand to establish consistency
Personal and Professional Branding Services
Paving Your Way to Growth
You’ve spent years building a business you are proud of, we help present that passion and unparalleled quality to your target audience.
Experienced Brand Advisors
We anticipate your needs before you know you need them. We’ve been in this field for a long time and we use our experience to give you a return on time (ROT).
Full Creative Team
We are a branding agency with experts in design, marketing, and development – each essential contributor to building a comprehensive and stable brand.
Brand Development Services for Constructing Your New Branding
Set the first stage for your business’s growth
Brand development is for businesses that are in the process of identifying who they want their business to be but don’t know how to start building their logo and brand design and brand identity. Whether you are experiencing a merger or acquisition or just starting out, we will guide you through our branding design process to convert your brand visualization into a tangible brand identity.
Your brand is the backdrop of all your business activities. You can’t successfully launch your united business without presenting a clear representation of your business, both on an internal and external side. Nor can you market your new business’s services or products without first developing your brand identity. An incoherent or lack of brand voice, values, visual standards, and any other components of a successful brand, will significantly hinder your business from establishing brand recognition and turning customers into advocates.
We will lead your team through our branding design process to develop a brand identity that will connect with your ideal audience, rally your team, and market your services or products. Our brand development services include the creation of your different brand components:
- Business naming
- Primary logo and logo system
- Color palette
- Font and typography
- Tone of voice
- Message hierarchy
- Brand collateral
- Brand guidelines
Rebrand Services for Rediscovering Your Branding
Bring your brand back up to speed
A rebrand is a process of rediscovering who your business has become and where you want to go. Your business will evolve over time and as you grow and change, your brand will need to as well. A rebrand comes in all shapes and sizes and it comes down to understanding the reason behind your need to rebrand, which we will help you pinpoint during our brand design process.
- Your clients or customers have changed
- You have a new mission or values
- You’ve changed your services or products
- Your brand isn’t compatible with modern technology
- You blend in too much
- You stand out in the wrong way such as poor publicity
- You need something that will create new opportunities
A rebrand is all about re-identifying your business. Our team is able to balance the strategic and personal side of rebranding by deeply understanding the personality, values, and goals of your business and aligning it with design, voice, and digital best practices. You and your team are a critical part of your rebranding process, so we ensure you are equally passionate about each step.
Brand Alignment Services for Creating Consistency and Recognition
Standardize your brand for continuous success
Sometimes you have a brand that properly represents your business, yet you are experiencing inconsistencies across different channels and departments. Often it’s a result of not having clear and easy-to-use brand guidelines, the rules of how to use your brand, or you’ve had to use temporary branding bandaids throughout the years. That’s where brand alignment comes into play.
Some of the most common types of branding inconsistencies we encounter include:
- Sales Aids
Our logo and design services will help develop a reliable foundation for your brand that is easy to understand and manage. We bring all the components of your brand together into a cohesive brand guideline. It’s a way for your business to start fresh and rejuvenate your team and business.
“Nearly every owner I have ever worked with said they wanted to get top dollar for their business, yet most of them don’t have the proper growth and exit strategies in place that would warrant a top-dollar offer.”
“Evolve Systems' partnership has made a big impact in the strategic growth of our web presence, taking our vision and bringing it into reality. We have peace of mind in knowing we're supported in the day to day, and we have a valuable resource when we need creative solutions. We feel confident Evolve keeps our website running at peak performance to help us drive bottom-line growth.”
"We are proud of our new website and its ability to promote and support our mission to end Veteran homelessness in Minnesota. Your understanding of the nonprofit and Veteran sectors allowed us to trust the process and see real results in our community. A big thanks to the Evolve Systems team!"
“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”
“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”
“Thank you Evolve Systems for doing making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”
“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”
“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”
“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”
“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”
“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”
“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”
“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”
“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”
“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”
“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”
“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”
“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”
“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”
“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”
“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”
"Thank you so much! This [website] is completely changing the way we do our business!"
“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”
“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”
“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”
“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”