Branding Services That Bring Your Business to Life
How your audience first sees and connects to your business is through your brand; it’s the emotional bridge between your business and your audience. Emotion, whether we realize it or not, is at the forefront of our decision-making process. This is what makes your brand one of the most powerful aspects of your business. When it’s carefully crafted in alignment with your purpose, your brand has the ability to build value, trust, and loyalty.
At Evolve, we take a unique tried-and-true approach to branding. In order to ensure your brand fits your vision and is poised to meet your business goals, we go through a Brand Discovery and Audit, provide you with a team of experienced brand advisors, and develop your brand with your business growth goals in mind.
Evolving Your Branding Process
Brand Audit and Discovery
All of our branding programs start with a brand audit and discovery session. We work together to uncover the pieces of your brand such as your background, values, voice, and competitive landscape. Our goal is also to hear from you regarding your likes, dislikes, strengths, and weaknesses so we can better evaluate your brand and identity areas of improvement.
Experienced Brand Advisors
We anticipate your needs before you know you need them. We’ve been in this field for a long time and we use our experience to give you a return on time (ROT). Our experienced designers and full creative marketing team provide expert guidance and strategic direction in order to craft a brand that achieves your business goals.
Paving Your Way to Growth
You’ve spent years building a business you are proud of, and we help present that passion and quality to your target audience. We keep your business goals in mind as we work to uncover the key pieces of your brand such as your values, goals, and voice. As your distinct brand identity comes to life, you differentiate yourself from competitors and build brand loyalty.
Branding Services To Help Identify Your Branding Goals
As outlined in our five-step process, branding is the first step in setting the stage for a successful website and marketing program. We offer three types of branding services to meet you where you’re at and where you want to go.
Brand Development
Brand development is for businesses that are in the process of identifying who they want to be, but don’t know how to start building their logo and brand identity. You might be experiencing a merger or acquisition or just starting out. Whatever it may be, we will guide you through our branding process to create a tangible brand identity.
Rebrand
Your business will evolve over time and your brand should do the same. A rebrand is a process of rediscovering who your business has become and where you want to go. Whether your main clients have changed, or your brand just doesn’t feel modern anymore, our team will strategically evaluate and re-identify your business.
Brand Alignment
Sometimes your brand properly represents your business, yet you experience inconsistencies across different channels or departments. This is often a result of not having clear brand guidelines. That’s where brand alignment comes in. We bring all of your brand components into a cohesive brand guideline in order to rejuvenate your business and create a consistent brand.
Logo Development
A logo is the first visual element people see relating to your business. It’s a symbol that defines who you are, what you do, or the general tone of your business. When done well, it grabs the audience’s attention, makes an impactful first impression, and separates you from competition. When a logo reflects your brand accurately and professionally, you have a strong base for the rest of your brand identity and establishing brand loyalty.
Brand Standards
Brand standards — including brand pillars and brand guidelines — are a set of rules that define how a brand should be viewed and represented across different mediums and platforms. They provide consistency between visual elements of a brand — such as logo usage, typography, and color palettes — as well as outline how others view and refer to your brand. This ensures the brand remains cohesive, easily recognizable, and memorable. With strong brand standards, your business can create a cohesive and memorable experience for your audience.
Assets & Collateral
Assets and collateral are the visual materials that your brand uses to communicate your identity both internally and externally — such as business cards, stationary, packaging, digital assets, and marketing materials. These materials help build brand awareness across different channels and ensure each aspect of your business is portraying a cohesive identity.
Does Your Brand Represent Who You Are?
At Evolve, our team of branding and marketing professionals work with you through our five-step process to uncover the pieces of your brand that best speak to your audience. Our strategic, design-focused approach, and feedback from our clients help to achieve a new brand identity aimed in highlighting the most important elements of your brand. Are you ready for branding services?
Why Evolve your Branding with Us?
Successful branding can build your business to new heights. Evolve is proud to support your growth with the digital marketing and print assets you need most! If you are unsure what marketing materials you need or how these products can help grow your business reach out and let’s have a conversation!