The Visual Identity and Personality Behind Your Business
Your brand is one of the most powerful aspects of your business. It’s the public-facing side of who your business is at its core. A brand is the personality and identity of your business – the thing your audience sees and connects with when working with you. Even though we are logical people, emotion is at the forefront of our decision-making process, both consciously and unconsciously. Branding is the emotional bridge between your business and connecting with your audience. If developed and aligned with purpose, your brand has the ability to build value, trust, and loyalty.
At Evolve, we start all our branding programs with a brand audit and discovery session. We work together to uncover the pieces of your brand such as your background, values, goals, and voice. As your brand advisor, we lead you through each step of our brand identity design services by explaining the ‘why’ behind each decision and incorporating your feedback. Your brand should be something that you and your team rally behind, so we make sure you feel confident and excited about the process and outcome.
We offer three types of branding services to meet you where you’re at and where you want to go. As outlined in our five-step process, your branding is the first step because it sets the stage for your website and marketing programs. We carry your business and branding goals throughout the full process to stay focused and moving forward.
- Brand Development – Discovering and constructing your new brand
- Rebrand – Recreating and enhancing your existing brand
- Brand Alignment – Refreshing your current brand to establish consistency
Personal and Professional Branding Services
Paving Your Way to Growth
You’ve spent years building a business you are proud of, we help present that passion and unparalleled quality to your target audience.
Experienced Brand Advisors
We anticipate your needs before you know you need them. We’ve been in this field for a long time and we use our experience to give you a return on time (ROT).
Full Creative Team
We are a branding agency with experts in design, marketing, and development – each essential contributor to building a comprehensive and stable brand.
Brand Development Services for Constructing Your New Branding
Set the first stage for your business’s growth
Brand development is for businesses that are in the process of identifying who they want their business to be but don’t know how to start building their logo and brand design and brand identity. Whether you are experiencing a merger or acquisition or just starting out, we will guide you through our branding design process to convert your brand visualization into a tangible brand identity.
Your brand is the backdrop of all your business activities. You can’t successfully launch your united business without presenting a clear representation of your business, both on an internal and external side. Nor can you market your new business’s services or products without first developing your brand identity. An incoherent or lack of brand voice, values, visual standards, and any other components of a successful brand, will significantly hinder your business from establishing brand recognition and turning customers into advocates.
We will lead your team through our branding design process to develop a brand identity that will connect with your ideal audience, rally your team, and market your services or products. Our brand development services include the creation of your different brand components:
- Business naming
- Primary logo and logo system
- Tagline
- Color palette
- Font and typography
- Tone of voice
- Message hierarchy
- Brand collateral
- Brand guidelines
Rebrand Services for Rediscovering Your Branding
Bring your brand back up to speed
A rebrand is a process of rediscovering who your business has become and where you want to go. Your business will evolve over time and as you grow and change, your brand will need to as well. A rebrand comes in all shapes and sizes and it comes down to understanding the reason behind your need to rebrand, which we will help you pinpoint during our brand design process.
- Your clients or customers have changed
- You have a new mission or values
- You’ve changed your services or products
- Your brand isn’t compatible with modern technology
- You blend in too much
- You stand out in the wrong way such as poor publicity
- You need something that will create new opportunities
A rebrand is all about re-identifying your business. Our team is able to balance the strategic and personal side of rebranding by deeply understanding the personality, values, and goals of your business and aligning it with design, voice, and digital best practices. You and your team are a critical part of your rebranding process, so we ensure you are equally passionate about each step.
Brand Alignment Services for Creating Consistency and Recognition
Standardize your brand for continuous success
Sometimes you have a brand that properly represents your business, yet you are experiencing inconsistencies across different channels and departments. Often it’s a result of not having clear and easy-to-use brand guidelines, the rules of how to use your brand, or you’ve had to use temporary branding bandaids throughout the years. That’s where brand alignment comes into play.
Some of the most common types of branding inconsistencies we encounter include:
- Logos
- Fonts
- Colors
- Voice
- Assets
- Sales Aids
Our logo and design services will help develop a reliable foundation for your brand that is easy to understand and manage. We bring all the components of your brand together into a cohesive brand guideline. It’s a way for your business to start fresh and rejuvenate your team and business.
