Website Audit Service
The health and performance of your website change over time, potentially impacting your customer reach online and preventing you from getting the best return on investment for your digital marketing efforts. By performing regular website audits, you can discover opportunities to improve user experience and accessibility and identify “behind-the-scenes” technical issues affecting site performance.
Audits are performed by a team experienced in content strategy, UX website design, website development, and search engine optimization (SEO). With a group of diverse minds working on your website audit, we can provide a comprehensive look into everything affecting site performance and make recommendations to improve your online presence.
It all starts with a conversation to discuss your current website performance and marketing goals. From there, we review and analyze areas including user experience (UX), accessibility, on-page and technical SEO, mobile device compatibility and functionality, and site traffic and engagement analytics.
User Experience (UX)
ANALYZE USABILITY ACROSS YOUR SITE
Is it easy for customers to find information or products on your site? Disorganized navigation, confusing drop-downs, and lack of a search function are just a few of the things that cause frustration for site visitors–and frustrated visitors will leave your website and take their business elsewhere.
We look at your website navigation in-depth and make strategic recommendations to help you meet business goals and provide a clearer, more enjoyable, and more user-friendly online experience for your customers. Help them move through your site easier and find what they need faster.
Accessibility
A BETTER ONLINE EXPERIENCE FOR ALL CUSTOMERS
What kind of online experience do you deliver to people who use screen readers or other accessibility tools? Sometimes, colorful backgrounds make it difficult to read text. Or maybe there are too many visual distractions. Accessibility is an essential part of making your website usable for everyone. Part of our website audit service includes a thorough analysis and recommendations to improve the design and functionality of your site for a more inclusive experience.
Technical SEO Website Audit
IDENTIFY ISSUES AFFECTING SITE PERFORMANCE
A lot goes on behind the scenes of your website and can affect how well it functions. We look at your website’s plug-ins, site code, indexability, sitemaps, tagging, speed performance, and more. If you’re wondering what all of this means, do not fret. We break it down with detailed explanations of what we found, what those findings mean, and any recommended changes to make your site perform at its best.
Website Audit Target Areas
We conduct three separate website audits to collect and analyze data about your site. Each provides a detailed look into your website’s functionality, usability, and search engine performance to find areas for improvement.
Mobile vs. Desktop Functionality
WEBSITES THAT WORK ON ANY DEVICE
Have you ever thought about the devices people use to access your website? You might not know that the experience differs when someone accesses it on their laptop or desktop computer versus mobile devices.
While everything might look great on a large screen, someone accessing your site on their phone might experience frustrations like tiny text, images that take up the entire screen, glitchy filters, and “contact us” buttons. We catch these issues to ensure website usability across all digital devices.
Keyword Audits
RANK AMONG YOUR TOP COMPETITORS
The online marketplace is competitive for service providers and e-commerce companies. Getting your website in front of the right customers requires using terms and phrases (keywords) that match their search. We use analytics and reporting tools to determine which keywords are helping your site pop up in search results, and where you have opportunities to improve. Competitor research gives you insight into where you stand compared to the competition.
Tracking Audits
VISIBILITY INTO THE METRICS THAT MATTER MOST
This phase of the audit provides insight into additional performance metrics, including how search engines “read” and rank your website pages. We take a deep dive into website traffic, page clicks, conversions, how your website performance compares to your top competitors, and so much more.
Grow Your Business with Full-Service Marketing Solutions
Let’s talk about the benefits of website audit services for your business. Complete this form and one of our team members will reach out to discuss service options and answer your questions. We look forward to talking with you!