When Every Sale Counts, Your Ecommerce Web Design Matter
For many businesses, an online store is your primary source of income. When your business relies on your ecommerce store, it is critical to have an ecommerce web design that does its job – convert and convert some more.
On the other hand, maybe your business doesn’t solely rely on your ecommerce store to generate revenue, instead, it is an added benefit to your bottom line. Or your business is in the process of setting up your ecommerce store or adding it to your existing website. An ecommerce store has the potential to be a lot more than a bonus, if designed, developed, and supported, it can be a 24/7 salesperson that automates conversions from start to finish.
At Evolve Systems, our origin story revolves around recognizing the pivotal shift to selling online almost 20 years ago. We’ve been doing ecommerce website builds for a long time. Our team understands the unique strategies that go into creating a successful ecommerce store to convert your visitors and increase your revenue. From small stores to fully online businesses, we care about every online sale and its impact on your bottom line.
Planning Your Online Store from Start to Finish
When we approach an ecommerce website project, we think about it from the time you market your site to how you will manage the orders. During our strategy session, we uncover the information we need in order to create a conversion-ready ecommerce site. Our comprehensive strategies ensure your new or updated online store will improve every customer touchpoint and internal operations.
We follow a specific process for ecommerce website builds.
- Outline the sitemap or blueprint on how your ecommerce store will be organized including product hierarchy and categories
- Establish your ecommerce web design to funnel your visitors to your store based on their specific browsing, shopping, and buying needs
- Use SEO copywriting to write content that drives traffic to and through your store
- Implement SEO technical updates to improve your visitor experience and align with search engine algorithms
- Develop and set up your online store including customizing your shipping, taxes, and cart functionality
- Integrate your CRM (customer relationship management) system so you can easily track and manage sales
- Test for quality assurance to ensure a seamless checkout experience
- Train your team on the new site so you can easily manage your store
And of course, you can’t have an ecommerce store without providing a payment system that easily allows your customers to submit their payment information. We work with our sister company, Evolve Payment to ensure your merchant processing protects your customers’ information while optimizing your processing experience.
Providing Your Audience With the Best Online Store
With such extensive experience in the ecommerce market, our team of developers have worked with all different types of ecommerce platforms. Because of our experience, we have insight on the ecommerce options and know how to find the perfect solution for your unique business. During the strategy phase, we will evaluate and identify which platform will fit your needs. We ensure the platform tailors to your business instead of trying to fit and squeeze you into an inadequate platform.
Some of the platforms we work with include:
- WooCommerce
- BigCommerce
- Ecwid
- Shopify
- OpenCart
Each of these platforms, as well as the other we work with, have their own set of specialties. We take time to match the specialties to your ecommerce needs to determine what platform is best suited for your business and your audience.