Crafting a Cohesive and Recognizable Brand
Brand standards ensure your identity is cohesive across all platforms. They outline aspects of the brand’s identity, visual elements, messaging, tone, and voice to create a consistent and recognizable brand.
With these guidelines, anyone who interacts with your brand — such as employees, designers, contractors, and marketing teams — clearly understands who the brand is and how to talk about it. This makes your brand standards one of the strongest marketing tools you have to work efficiently, create an easily recalled brand with a loyal audience, and protect your brand from misrepresentation.
How Evolve Captures and Shapes Your Brand
Our best work is done when we truly understand the ethos of our clients. Before our team dives into creating brand guidelines, we prioritize understanding your brand through crafting your brand pillars or the core values and traits that shape your brand. This ensures the brand standards we craft align with your values, goals, and strategy.
Our team is skilled at tailoring your brand guidelines to be your roadmap to success by crafting an impactful and memorable identity. Whether it’s expanding on your existing color palette or building your usage guidelines from the ground up, we work collaboratively with you to determine what is essential to the success of your brand. Brand guidelines may include:
- Logo usage
- Color palette
- Imagery guidelines
- Layout and composition
- Voice and tone
- Brand messaging
- Digital and print applications
- Social media guidelines
- Packaging and product design
Website Style Guides and Design Systems
In website design and marketing, a clear style guide and design system are necessary to maintain a cohesive and successful online presence. When you prioritize uniform colors and typography, intuitive navigation, and a clear visual hierarchy, the user can more effectively navigate your website and find information.
Our team stays updated on current trends and UX best practices to ensure we deliver style guides and design systems that reflect industry best practices and cater to their audience effectively.
From initial discovery to finalizing the brand guidelines, our team works alongside our clients as they discover their brand on a deeper level. After completing this step in shaping your brand, consider what essential assets, collateral, and marketing strategies you may need to support your new brand. We’re here to assist you in this crucial next phase.
"We have a real brand now, and we couldn't be happier!!!"
"Working with the team at Evolve has been such a pleasure. Their communication, tools, and reporting are above and beyond. Also, their customer service and responsiveness are top-notch. Oh yeah, and the results speak for themselves. Excellence all around - and a bonus, they are local and in our backyard. Thank you Evolve Team!! I appreciate partnering with you and our Orchards community as well as the other Ebenezer communities we support together."
“Nearly every owner I have ever worked with said they wanted to get top dollar for their business, yet most of them don’t have the proper growth and exit strategies in place that would warrant a top-dollar offer.”
“Evolve Systems' partnership has made a big impact in the strategic growth of our web presence, taking our vision and bringing it into reality. We have peace of mind in knowing we're supported in the day to day, and we have a valuable resource when we need creative solutions. We feel confident Evolve keeps our website running at peak performance to help us drive bottom-line growth.”
"We are proud of our new website and its ability to promote and support our mission to end Veteran homelessness in Minnesota. Your understanding of the nonprofit and Veteran sectors allowed us to trust the process and see real results in our community. A big thanks to the Evolve Systems team!"
“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”
“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”
“Thank you Evolve Systems for making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”
“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”
“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”
“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”
“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”
“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”
“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”
“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”
“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”
“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”
“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”
“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”
“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”
“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”
“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”
“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”
"Thank you so much! This [website] is completely changing the way we do our business!"
“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”
“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”
“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”
“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”