Brand Standards

Crafting a Cohesive and Recognizable Brand

Brand standards ensure your identity is cohesive across all platforms. They outline aspects of the brand’s identity, visual elements, messaging, tone, and voice to create a consistent and recognizable brand.

With these guidelines, anyone who interacts with your brand — such as employees, designers, contractors, and marketing teams — clearly understands who the brand is and how to talk about it. This makes your brand standards one of the strongest marketing tools you have to work efficiently, create an easily recalled brand with a loyal audience, and protect your brand from misrepresentation.

How Evolve Captures and Shapes Your Brand

Brand Pillars

Our best work is done when we truly understand the ethos of our clients. Before our team dives into creating brand guidelines, we prioritize understanding your brand through crafting your brand pillars or the core values and traits that shape your brand. This ensures the brand standards we craft align with your values, goals, and strategy.

Brand Guidelines

Our team is skilled at tailoring your brand guidelines to be your roadmap to success by crafting an impactful and memorable identity. Whether it’s expanding on your existing color palette or building your usage guidelines from the ground up, we work collaboratively with you to determine what is essential to the success of your brand. Brand guidelines may include:

Logo usage
Color palette
Typography
Imagery guidelines
Layout and composition

Voice and tone
Brand messaging
Digital and print applications
Social media guidelines
Packaging and product design

Website Style Guides and Design Systems

In website design and marketing, a clear style guide and design system are necessary to maintain a cohesive and successful online presence. When you prioritize uniform colors and typography, intuitive navigation, and a clear visual hierarchy, the user can more effectively navigate your website and find information.

Our team stays updated on current trends and UX best practices to ensure we deliver style guides and design systems that reflect industry best practices and cater to their audience effectively.

From initial discovery to finalizing the brand guidelines, our team works alongside our clients as they discover their brand on a deeper level. After completing this step in shaping your brand, consider what essential assets, collateral, and marketing strategies you may need to support your new brand. We’re here to assist you in this crucial next phase.

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Please Reach Out To Us For More Information On How To Get Started On Your Brand Refresh.

"We have a real brand now, and we couldn't be happier!!!"

Henry Cox Operations Representative, Fello Logistics “

"Working with the team at Evolve has been such a pleasure. Their communication, tools, and reporting are above and beyond. Also, their customer service and responsiveness are top-notch. Oh yeah, and the results speak for themselves. Excellence all around - and a bonus, they are local and in our backyard. Thank you Evolve Team!! I appreciate partnering with you and our Orchards community as well as the other Ebenezer communities we support together."

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Jerry and Jana Kyser Honor Flight Twin Cities, Minnesota Vietnam Veterans Charity “

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Angela Bulson Talent Development, Warner's Stallion “

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Julie Keyes Owner, Founder KeyeStrategies “

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