Strategic Digital Marketing Plans that Deliver Measurable Results
When you partner with Evolve Systems for your digital marketing strategy plan, you’re partnering with a team of experts. As an extension of your marketing team, we develop your marketing strategy specific to your business’s goals so that it can be measured and reported.
Our plans are holistic, meaning they are designed to achieve specific objectives while showing you tangible results on a regular basis. We create the plan and continue to provide progress updates and next steps so you understand and trust the process.
Our marketing capabilities range from:
- Digital Marketing Programs
- Website Expansion & SEO
- Content Strategies
- Paid Advertising
- Email Marketing
- Social Media Strategy
- Content Calendars
- Collateral & Assets for Print/Digital
- Analytics with Custom Reporting
- Innovative Strategies
Why Your Business Needs a High-Level Marketing Plan
As with many other businesses, you understand that you need to grow or rethink your marketing and digital activity but with limited time and in-house resources, it can be difficult to initiate and follow through with creating an effective marketing strategy.
Having an in-house agency provides a unique understanding of your business by utilizing experts who are up-to-date on the current marketing trends. Our team provides thoughtful leadership and yields purposeful results — offering you a return on time (ROT). We rely on our team’s diverse experience and knowledge to collaboratively develop your strategic marketing process that will heighten and maintain your digital presence. A digital marketing plan considers all of these factors. It organizes your business’s top priorities into actionable and calculated tactics for consistent business marketing, providing you with clear direction on what needs to be done and when for the strategy to succeed.
The Structure Behind Your Marketing Program
Our marketing programs operate on a monthly set of hours, with our general recommendations starting at 20 hours.
Monthly Marketing Schedules Setting You Up For Success
Month 1: Setting Up Your Program: Audit. Evaluate. Strategize. Structure.
- During the first month of your program, our team works to fully set up your plan for a seamless transition in the upcoming months.
- We deep dive into what we are starting with, where we are headed, and how we will get there.
- This month, we obtain access to your accounts, such as Google Analytics and other programs you may use.
- We audit your website, email, social media, etc., based on what’s included in your retainer and evaluate the areas we can improve upon.
Month 2+: Start Your Program. Integration. Strategy. Implementation.
- Monthly Strategy Sprints: During our monthly strategy sprints, we review the data from the previous month, discuss the findings, and create data-driven recommendations and a strategy plan for the next month. Once we have presented our findings, we open the floor to ensure business goals and client requests are being met.
6-Month Evolution - Check-In. Reevaluate. Big Picture Plan.
- Every 6 months, we repurpose your monthly strategy session to take a step back and look at the bigger picture. We review data highlights, accomplishments, and impact over the last 6 months with comparisons to previous years. This allows us to see larger patterns and growth opportunities.
- Our 6-month evolutions allow us to highlight the wins but address any pain points you may be experiencing (this could simply be business shifts that have come up internally) and will allow our team to swiftly adjust your plan for the best results in the coming months.
Strategic Services With Proven Results
Strategy, Consulting & Support
- Strategy & Support for Business Plans
- Sales, Hiring, or Automation Initiatives
Website Expansion & SEO
- Website Enhancements and Optimization
- UX/UI Enhancement & Accessibility
- Google Ads
- Social Media Ads
- Social Media
- Email Marketing
- Marketing Automation
Analytics with Custom Reporting
- Customized Reporting (Focused on KPIs that matter)
Why Make Evolve Your Digital Marketing Partner?
- Your business evolves every single month. Our experts create ongoing strategy plans based on data and results, providing you with monthly recommendations to take your marketing plan to the next level.
- We look for the holes and decipher the right tactics to fill them. Because every business is unique, there is no exact formula for what marketing strategy will work best, which is why we lean heavily on data and proven results.
Our team is comprised of dedicated experts in all areas of marketing:
- Program Director & Program Manager
- Senior Brand Designer
- Senior UX Web Designer
- WordPress & eCommerce Developer
- Marketing Manager
- Lead Content Strategist
- Copywriting, SEO, User Experience, Paid Search & Marketing
- Account Manager
"We have a real brand now, and we couldn't be happier!!!"
"Working with the team at Evolve has been such a pleasure. Their communication, tools, and reporting are above and beyond. Also, their customer service and responsiveness are top-notch. Oh yeah, and the results speak for themselves. Excellence all around - and a bonus, they are local and in our backyard. Thank you Evolve Team!! I appreciate partnering with you and our Orchards community as well as the other Ebenezer communities we support together."
“Nearly every owner I have ever worked with said they wanted to get top dollar for their business, yet most of them don’t have the proper growth and exit strategies in place that would warrant a top-dollar offer.”
“Evolve Systems' partnership has made a big impact in the strategic growth of our web presence, taking our vision and bringing it into reality. We have peace of mind in knowing we're supported in the day to day, and we have a valuable resource when we need creative solutions. We feel confident Evolve keeps our website running at peak performance to help us drive bottom-line growth.”
"We are proud of our new website and its ability to promote and support our mission to end Veteran homelessness in Minnesota. Your understanding of the nonprofit and Veteran sectors allowed us to trust the process and see real results in our community. A big thanks to the Evolve Systems team!"
“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”
“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”
“Thank you Evolve Systems for making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”
“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”
“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”
“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”
“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”
“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”
“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”
“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”
“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”
“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”
“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”
“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”
“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”
“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”
“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”
“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”
"Thank you so much! This [website] is completely changing the way we do our business!"
“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”
“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”
“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”
“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”