The Steps Behind Your Business-Specific Program
Our five-step process follows a specific method for understanding your business, providing thoughtful leadership, and executing purposeful actions. We rely on our team’s diverse experience and knowledge to collaboratively develop your strategic marketing process that will heighten and maintain your digital presence.
We use a program approach for leading your business. Instead of siloed projects, our process develops a holistic plan that spearheads a cohesive series of activities, which we refer to as a program. In short, everything is deliberately planned and connected.
Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.
During our one-on-one discovery session, we take the time to get to know you and your business. From there, we develop a marketing strategy that is tailored to your unique digital needs and business goals.
Let the first thing people notice about your business be a perfect visual representation of who you are. Your brand is a critical component that allows you to connect with your audience and grow your business.
At the foundation of all great, modern businesses is an up-to-date website. We help make your website work for you by rebuilding or refreshing it to be a reliable sales and marketing tool that achieves your online needs.
Our marketing strategy process relies on data and innovation to use specific methods and platforms to carry out your plan. Each tactic follows the overarching strategy that contributes to measurable results.
To continue experiencing high-level results, you need to allocate time and expertise to analyzing and improving your website. Our support step makes sure you receive the most from your #1 marketing tool, your website.
Constructing your strategic goals
The first step is attending our discovery session – the kickoff of our marketing strategy process. It’s a time where your decision-making team and our team take a deep dive into your business. We ask questions to unfold a complete picture of your business and identify your goals, setbacks, and opportunities.
To wrap up the discovery session, we identify the mission statement for your branding, website, and marketing program. That mission statement is the driving force behind our collaborative and ongoing partnership and the start to creating your marketing strategy.
After the discovery session, our team steps into high gear. We research, analyze, and study every piece of information. Only then do we develop a unique recommendation, or proposal of work, for your business and walk you through the overall plan and steps we will take to get you there. This is the strategy piece; the core of all our steps and services.
Every part of the recommendation has a purpose and it all comes back to the overarching strategy. Our strategic marketing process is built upon a program approach, meaning every phase is forward moving and supportive of the next. To begin, our program recommendation will start with design, when applicable.
Creating your cohesive visual identification
The design phase questions how well your brand identity aligns with your current business. As your business evolves including changing customers, new goals, or shifting industry or competition, it often leaves your branding in the dust. Your brand simply may no longer match who you are today.
Design could mean a rebrand, brand refresh, or a complete enhancement of your design materials. The ultimate design goal is to align with industry standards, targeted audience, and voice as well as adhering to modern design standards.
Our recommended strategy considers how the design supports your business across different digital platforms and printed materials, including the logo, website, and sales material. Design helps visually coordinate all these parts. Poor branding will hinder your marketing capabilities, that’s why our program approach starts by addressing design and branding first.
Following the design strategy process is the build phase. This is where you start to see your branding come to life.
Developing your #1 marketing tool
Build is the development of your web-based platform, most often your CMS (content management system) website or ecommerce shop. The building phase can include a site rebuild or refresh, depending on your customized marketing strategy process.
During this phase, our design, marketing, and development team collaborate to create a website that meets the functional requirements of your unique business. We consider the user experience (UX) and user interface (UI), Google-ready copywriting, SEO (search engine optimization), and modern performance expectations, including mobile-responsive designs.
You’ll often hear us refer to your website as your #1 marketing tool. A site is not only a place to validate your services, it’s your tool for selling your services; it’s your 24/7 salesperson. Our build step takes this to heart. To do so, your program will upgrade your site to a reliable and adaptable digital marketing foundation.
Executing the action behind your plan
At Evolve, we are an extension of your marketing team. So we lead with a business-centric and holistic approach while remaining flexible to your changing business directions. To do so, we rely on our strategy phase to continue guiding your program.
Your strategic marketing process will blueprint data-informed and business-specific marketing tactics, or the actions needed to achieve your business goals. These tactics can take many different forms. From PPC campaigns, marketing automation, SEO, and much more, each plays a role in the execution of your marketing strategy.
Marketing is an ongoing process that requires continual evaluation and improvement. We focus on measurable results to inform our recommendations. Therefore, the market strategy process is an evolving program influenced by data analysis, business objectives, and industry trends. As your partner, we create and deliver your marketing strategy for complete ROI (return on investment) and ROT (return on time).
Maintaining measurable results
The digital world is constantly evolving. There are countless updates, technology advancements, and user experiences that shift seemingly every day. For your website to stay up to date in the digital business world, you need to consistently allocate attention to your #1 marketing tool.
Our Technical Webmaster Services expertly resolve plugin, core, and technical updates necessary for the site to function properly. As the digital world progresses, so does your website. If left alone, the site can quickly become too difficult to manage or maintain.
Our Hosting services provide a server that will withstand the growing needs of your website. As your site’s needs expand, our hosting will remove the risk of growing pains including slow loading speeds or unexpected crashes. We keep your site running at 100% all day, every day.
The support phase is not an afterthought but an important part of your program. When things are left unattended and uncared for, you will experience a decrease in performance. For your website to be successful, you need a maintenance plan and hosting that keeps it functioning.
“Nearly every owner I have ever worked with said they wanted to get top dollar for their business, yet most of them don’t have the proper growth and exit strategies in place that would warrant a top-dollar offer.”
“Evolve Systems' partnership has made a big impact in the strategic growth of our web presence, taking our vision and bringing it into reality. We have peace of mind in knowing we're supported in the day to day, and we have a valuable resource when we need creative solutions. We feel confident Evolve keeps our website running at peak performance to help us drive bottom-line growth.”
"We are proud of our new website and its ability to promote and support our mission to end Veteran homelessness in Minnesota. Your understanding of the nonprofit and Veteran sectors allowed us to trust the process and see real results in our community. A big thanks to the Evolve Systems team!"
“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”
“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”
“Thank you Evolve Systems for doing making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”
“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”
“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”
“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”
“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”
“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”
“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”
“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”
“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”
“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”
“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”
“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”
“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”
“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”
“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”
“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”
"Thank you so much! This [website] is completely changing the way we do our business!"
“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”
“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”
“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”
“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”