A PPC Strategy for Better Results From Your Ad Budget
Pay-per-click (PPC) advertising is one of the most effective ways to quickly increase website traffic and generate conversions. If you know who your audience is and what digital platform they are on, it’s the perfect short-term solution for making a big impact on your business goals.
The setback that many businesses face is understanding how to get the most from your ads and your advertising budget. While online advertising is an incredible tool, it can also get spendy. If you’ve tried to run your own ad only to see your costs accumulate but your conversions stall, you need to reevaluate your PPC strategy.
Ads require a lot of different expertise. Following your digital marketing plan, our experts work together to execute each piece. Our Ad Strategists will plan the details of your online advertising campaign and manage it from start to finish. Our Copywriters will work with you on how best to convey your message. Our Designers will create or select imagery that will make your audience stop and view your ad. Our Developers will make sure your site’s tracking and measurement are set up for transparent performance. The best PPC strategy is the result of goal-oriented and strategic collaboration.
For PPC ads, there is a direct correlation between money spent and leads generated (or whatever your goal may be). We help you spend your money wisely. And with changing data privacy regulations, it’s important to know how to evolve your PPC strategy to compensate for the privacy updates.
When Should My Business Use PPC Advertising?
This question ultimately comes down to what your business goals are. We base our PPC strategies on your marketing plan and how the ads will contribute to your goals. For businesses, this could be service promotion, brand awareness, tour sign-ups, event registrations, etc. Depending on your goals as well as your business, industry, and target audience, we will determine how to create the best PPC strategy.
To get started, here are a few businesses and industries examples that we recommend using PPC advertising for:
- Local or small businesses
- High customer lifetime values
- Distinct or customizable products or services
- Events or season-based products or services
- High margin-based companies and industries
Track, Measure, and Optimize Your PPC Campaigns
With online advertising, you can’t set it and forget it. That’ll only lead to pricey credit card charges and poor results. For your PPC strategy to be successful, you need to consistently look for ways to optimize your PPC campaign.
Our team conducts regular ad check-ins to find ways to improve performance. We understand what metrics to track based on your specific ad goals and importantly what changes to make based on the analyzed metrics. Each month we will send you a report summarizing collected data and insights.
If something isn’t working, we’re able to see that right away and fix it. And we keep making adjustments and optimizing your PPC campaign until it meets your goals. You are spending money on your ads every month and our ad agency makes sure you are seeing results.
What Online Advertising Platforms Do We Work With
One of the first steps of creating your PPC strategy is deciding what ad platform and type to use. We have experience working with a wide variety of online advertising and how to optimize each to meet your goals.
Some of the online advertising platforms and types we work with include:
- Other social media platforms
- Retargeting ads
We are certified in Google Ads. Our team is verified to manage a wide variety of Google ad campaigns within a range of budgets. Our certification provides our clients with billing flexibility to accommodate your preferences.
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