Not every business has the luxury of having a full internal marketing team. Oftentimes, these duties are being handled by one of their salespeople, or a solo in-house marketing coordinator, manager, or CMO. A business owner or salesperson tasked with marketing has to balance the work of two full-time jobs. Yes, it’s great that they are already out there networking and have first-hand knowledge of the company’s sales goals. But someone placed in this position gets pulled in so many directions that it’s impossible to give marketing initiatives and sales/ownership duties the level of individual attention they need. And while […] Read More