Your Website is Your #1 Marketing Tool
Your website is the core foundation of your online presence. Everything your business does online and markets comes back to your website. It’s how your audience gets to know your business, understands your services or products, and makes the ultimate decision to contact or purchase. Your website is your #1 marketing tool because it has the power to sell all day, every day.
When strategizing your website, we first look at your audience. While your website is about promoting your business, it needs to ultimately connect with your audience to be successful. If we understand your audience, we can create a website that turns visitors into qualified leads.
We rebuild or refresh your website with the end goal in mind, and that is making your website do that hard work. The way businesses are selling is changing with an increasing reliance on digital website traffic and conversions, our CMS website services focus on creating a platform that keeps up with changing technology and puts your website ahead of the competition.
Websites That Can Solve Your Technology and Business Obstacles
In this ever-evolving digital world, technology is advancing more quickly than ever; which subsequently means past technology is becoming obsolete. And when it comes to your website, if it’s not built on updated CMS software, you will start running into issues, both big and small. In general, websites should be rebuilt every 3 years to adapt to technology advancements, but we also see other common setbacks when websites aren’t refreshed or rebuilt frequently enough.
If you are not being found online, this puts a significant hindrance on your ability to funnel and convert any visitors. In addition, if people visiting your site quickly bounce off or leave, it shows clear signs your site is not user-friendly. If your audience, services, or business has changed or shifted, your website needs to reflect that updated information. It’s important to have your website aligned with how your sales team talks about your brand and offerings. As technology and your business change, your website needs to support you at every step of the way.
An example of changing technology is the need for a mobile-responsive website. Since everyone, including your audience, uses their phone to conduct searches, your site needs to function and look good on mobile devices. Not only is this important for algorithm reasons, but it is also best practice. You want to provide your website visitors with the best user experience across all screens.
To make this happen, we develop websites that meet your business goals. We don’t fit you into a box. When planning your website, we learn all about your business and what you want to accomplish through your website while also showing you other benefits. Then we translate that into a site that assists your business’s marketing and sales efforts.
The Process Behind Your Website Development
We start our CMS website programs by first learning about your business during our strategy session. Your website is a tool with the purpose to support and grow your business and to do so, we take the time to understand exactly what your goals are.
Next, we break down your goals into a comprehensive strategy with actionable tactics. Our strategy outlines what website development steps are needed. Depending on your goals, our steps often include:
- Creating your sitemap to clearly define your website’s navigation
- Designing your site and user experience that will funnel visitors through your site and encourage them to take action
- Writing and optimizing your website copy that balances SEO best practices and visitor needs
- Implementing backend SEO items that help your website rank better
- Developing your website by bringing all these pieces together and putting them into action
- Running quality assurance testing to make sure your site is functioning properly for launch
- Training your team on how to manage your new website
We’ve found this step-by-step process builds on each previous stage to create a solid foundation for your site focused on user experience and search engine optimization.
Finding the Right CMS for Your Business
Content management system (CMS) software offers the ability to create personalized and high-functioning website designs on an easy-to-manage platform. We do all the backend development work to create a website that looks and functions how your business needs it to while giving you a website product that you and your team can fully and easily control.
As a part of our strategy session, we determine what CMS website builder will fit your business’s unique needs. We take into account your ideal website’s design, functionality, and administration requirements to pinpoint what CMS software will give you the best results. We don’t force you into a certain CMS. Our developers are experienced in numerous website builders which gives us the flexibility to find the one perfect for you.
WordPress CMS Software Options
One of the CMSs we work with is WordPress, a leading website software used by recognizable brands around the world. WordPress is a dependable solution for businesses of all sizes because of its ability to scale with your business. For the clients that we recommend WordPress, they receive benefits such as:
- User-friendly interface to remove unnecessary admin confusion
- Easy to personalize with numerous plugins and integrations for expanded functionality
- High security through consistent updates and proactive measures
- Reliable and stable platform to grow your business
Whether it be a WordPress website or another CMS we work with, we do the research and strategy upfront so your website development phase meets your goals.
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