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Choices Psychotherapy

Unlocking SEO Potential

A Case Study in Content Strategy and Conversion Optimization

Industry- Power Electronic Components

Choices Psychotherapy began as a sole practice in 1993, providing therapy to high- risk youth and families. By 1999, it was evident that the greater need was the larger community and Choices became a group practice providing skills and therapy to high-risk children and families. We have been committed to helping our clients find a path that supported a different direction in life that was more self-sustaining. Over time Choices Psychotherapy grew to include an outpatient clinic providing outpatient therapy to children, adolescents, adults, couples, families.

SEO

Opportunity

When we first encountered Choices Psychotherapy, we saw great SEO potential. Their team of therapists and psychiatrists in St. Louis Park needed better online visibility. With industry expertise in psychiatry healthcare, we aimed to improve their discoverability.

Creating searchable, compelling, and accurate content for the psychotherapy clinic required extensive industry research. Local SEO was central to our strategy, ensuring we attracted the right clients from the right areas.

Solution

Starting with their new website, we had no traffic or historical data, so we adopted a test-and-learn approach. We wrote technical SEO elements pre-launch to start earning visits immediately and developed a content strategy focused on their diverse services.

The content strategy for Choices Psychotherapy involved thorough industry research and the creation of relevant content paired with Technical SEO. The strategy emphasized their extensive range of services and included newsletter generation, promotion of seasonal and niche content, and press releases for career milestones, enhancing domain authority through backlinks.

Result

Increased Visits: Visits increased from 2,158 to 4,117, comparing July-October 2015 to the same period the previous year.

Rise in Organic Traffic: There was a 43.10% increase in organic traffic.
Improved Goal Conversion Rate: The goal conversion rate increased by 510.54%.

Enhanced Domain Authority: The addition of backlinks and increased content contributed to higher domain authority.

Better Conversion Tracking: More places for users to convert were added, including contact forms on all service pages.

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