To begin, our Design Team collaborated with Nordic Ware to create a unique customer journey for both consumers and their distributor/retailers, each with unique personas. This was resource that acts as a master blueprint for each site structure. Using this visitor journey mapping as a foundation, the Design Team built out simple, user-centered wireframes that put the brand’s gorgeous product images front and center. From there, we created an inviting, responsive design that prioritized effortless navigation and guiding users further down the conversion funnel to maximize sales. On the technology side, we implemented a variety of features and functionalities, ranging from Iglobal and Shipworks plug-ins to order history, product reviews and saved recipes. One of these additions was a “Favorites” feature, which allows users to keep track of favored products over multiple site visits. We also incorporated a gift registry functionality, allowing users to quickly and easily create a wish list of products in preparations for anniversaries, weddings, birthdays and other events.