Oil-Air Products

Helping A Long-Term Partner Elevate Their Online Presence

Industry - Manufacturing

Oil-Air Products is a leading distributor of fluid power products and a provider of specialized services for OEMs. While their website provided a general overview of their capabilities, it fell short of accurately reflecting the depth of expertise, unique services, and expansive product catalog they offer. The website also looked outdated, provided a poor user experience, and lacked modern functionalities. As a result, they were not viewed as a thought leader in their industry and struggled to get leads through the website.

After seeing a competitor launch an updated website, the client knew they needed to do the same if they wanted to stay competitive. Evolve Systems had an existing partnership with Oil-Air Products, providing branding, website, and marketing services over the past decade to support their business. They had witnessed the success of websites we designed and developed for other industrial clients and were excited to see what we could do for their business.

Website Development

Marketing Retainer

Opportunity

Oil-Air Products needed to modernize its website and provide a way for customers to browse their entire catalog and submit an online quote. They also needed to highlight their custom hydraulic system capabilities and other services that differentiated them from direct competitors. With an eventual goal of launching e-commerce, they needed a website that met the business’s current needs while supporting their long-term business strategy.

Solution

Evolve Systems audited competitors’ websites and conducted market research to design a website that met the needs of Oil-Air Products and their OEM customers. With tens of thousands of products in their catalog, it was important to ensure people could easily browse the categories and find what they needed. A redesigned services section would demonstrate the diversity of offerings and provide the details OEMs need when selecting a fluid power partner.

Result

The result was a modern website structured to support future e-commerce. The homepage design highlighted their capabilities and products while demonstrating their depth of industry expertise. Product categories that were once static pages with minimal information turned into interactive pages with filters to quickly sort through thousands of products. These additions, along with a quote cart feature, gave their website the functionality and user experience customers expect from distributors.

Full-Service Marketing Support

Solving Marketing Challenges Through Tailored Strategies

By partnering with Evolve Systems, Oil-Air Products gained access to a team of design, website development, marketing, and content strategy specialists committed to delivering exceptional results.

Design Refresh

An outdated website can make businesses look less credible and harm brand trust, especially when their competitors have new, more modern websites. By giving Oil-Air Products a fresh look, their website has become a clear representation of the expertise and innovation they bring to the fluid power industry.

Improved User Experience (UX)

Oil-Air Products’ current website created a frustrating user experience. Pages lacked information, customers could not browse products online, and it was difficult to understand the depth of services offered without clicking through multiple pages. The new website offers a more streamlined experience with clear paths based on the products or services someone needs.

Robust SEO Strategy

A data-driven SEO strategy ensured that Oil-Air Products would not lose traction on current keywords and presented opportunities to improve their online presence. Our lead strategist developed a comprehensive spreadsheet highlighting current rankings and target keywords for each service area, which will help drive qualified traffic and leads to the new website.

Ongoing Marketing Retainer

A new website marks the beginning of a new marketing journey. Through an ongoing retainer, Evolve Systems supports developing and executing strategies focused on Oil-Air Products’ website, email marketing, and social media marketing efforts.

Learn About Our Proven 5-Step Process

Our five-step process is a flexible map for how we develop the work proposal behind your custom-built program. It’s the backbone of why our programs are so successful, and clients receive tangible results. We aim to transform your business visions into actionable items by following our process.

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