YWCA Minneapolis connected with us to build a more versatile, engaging and inspiring website. The nonprofit needed a new digital platform to match their refined voice, visual identity and digital marketing goals. Thanks to the ever-changing nature of their courses, events, and other offerings, YWCA expressed interest in building a more intuitive site that would be easy for their internal team to expand and update as needed—while seamlessly guiding a diverse range of users towards tailored solutions.
Shortly after, the YWCA and our team met to set clear goals for our partnership—and develop a data-driven strategy to meet them. Together, we determined that a new WordPress site would be the best choice to accommodate their need for flexibility while providing an exceptional user experience for visitors. Struck with newfound insight, our Design Team set to work on crafting a gorgeous site design that would generate leads and conversions for YWCA Minneapolis.