Your Digital Marketing Plan that Delivers Measurable Results
Your digital marketing plan is your high-level game plan that outlines the plays, players, and ultimate goals. But in this case, the playing field is much larger – a digital marketing business plan includes your entire online strategy. And as we know, the digital world just keeps growing.
As with many other businesses, you understand that you need to grow or rethink your marketing and digital activity but with limited time and in-house resources, it can be difficult to initiate and follow through with creating your marketing strategy. Or maybe you’ve been following a plan but have yet to see any real results. It’s frustrating to not see results even after spending all that time planning.
As an extension of your marketing team, we develop your digital marketing strategy plan specific to your business’s goals so that it can be measured and reported. Our plans are holistic, meaning they are designed to achieve specific objectives while showing you tangible results on a regular basis. We create the plan and continue to provide progress updates and next steps so you understand and trust the process.
Why Your Business Needs a Digital Marketing Plan
A digital marketing plan takes into account a lot of different digital factors, and all of them have an intended purpose. That is what separates a digital marketing strategy plan from unintentional, reactive marketing. For example, running an ad without planning the visitor’s journey after they click or starting a campaign without a clear target will make it extremely difficult to see any beneficial outcomes.
A digital marketing plan strategizes every marketing tactic for a comprehensive strategy. It organizes actionable and calculated tactics for consistent business marketing. And since a marketing strategy is built from the ground up, it establishes accountability. It provides clear direction on what needs to be done and when in order for the strategy to be successful.
At Evolve, we keep your digital marketing plan moving forward through consistency and accountability. We outline a plan and execute it. We provide monthly updates on your marketing tactics so you understand your marketing progress without taking the time to coordinate, publish, and analyze yourself – we’ll do it for you.
How to Create Your Digital Strategy Marketing Plan
To create a digital marketing plan you must first understand what you are working towards. We always start and continue evaluating your marketing strategy based on your business goals. We build marketing plans that positively impact your bottom line and to do so, we take the time to understand what will make that effect.
During our digital marketing planning and strategy process, we learn about you and your business. Only then can we outline the specific tactics and details that will realize the needed results. Because we start with your goals, that means we can analyze, evaluate, and report.
We will show you the continued success of your digital marketing plan through numbers you can understand. No more guesswork and unknowns, you will keep you updated each step of the way. And as your business evolves and priorities shift, we will adjust your digital marketing plan to reflect those changes.
The Tactics Behind Your Plan
Marketing tactics are the actions or activities that make up your marketing plan. It is the tangible items you create, plan, and measure that fulfill your overarching strategy.
For marketing, we use a variety of tactics for each of our clients based on their business goals. While the strategies between multiple clients may be similar, the tactics of achieving that goal will differ based on the unique business, industry, and current digital best practices.
The marketing tactics that we provide include:
- Content strategy
- Marketing automation
- Pay-per-click (PPC) and online advertising
- Search engine optimization (SEO)
- Sales and marketing design materials
- Brand alignment
