Your Digital Marketing Plan that Delivers Measurable Results
Your digital marketing plan is your high-level game plan that outlines the plays, players, and ultimate goals. But in this case, the playing field is much larger – a digital marketing business plan includes your entire online strategy. And as we know, the digital world just keeps growing.
As with many other businesses, you understand that you need to grow or rethink your marketing and digital activity but with limited time and in-house resources, it can be difficult to initiate and follow through with creating your marketing strategy. Or maybe you’ve been following a plan but have yet to see any real results. It’s frustrating to not see results even after spending all that time planning.
As an extension of your marketing team, we develop your digital marketing strategy plan specific to your business’s goals so that it can be measured and reported. Our plans are holistic, meaning they are designed to achieve specific objectives while showing you tangible results on a regular basis. We create the plan and continue to provide progress updates and next steps so you understand and trust the process.
Why Your Business Needs a Digital Marketing Plan
A digital marketing plan takes into account a lot of different digital factors, and all of them have an intended purpose. That is what separates a digital marketing strategy plan from unintentional, reactive marketing. For example, running an ad without planning the visitor’s journey after they click or starting a campaign without a clear target will make it extremely difficult to see any beneficial outcomes.
A digital marketing plan strategizes every marketing tactic for a comprehensive strategy. It organizes actionable and calculated tactics for consistent business marketing. And since a marketing strategy is built from the ground up, it establishes accountability. It provides clear direction on what needs to be done and when in order for the strategy to be successful.
At Evolve, we keep your digital marketing plan moving forward through consistency and accountability. We outline a plan and execute it. We provide monthly updates on your marketing tactics so you understand your marketing progress without taking the time to coordinate, publish, and analyze yourself – we’ll do it for you.
How to Create Your Digital Strategy Marketing Plan
To create a digital marketing plan you must first understand what you are working towards. We always start and continue evaluating your marketing strategy based on your business goals. We build marketing plans that positively impact your bottom line and to do so, we take the time to understand what will make that effect.
During our digital marketing planning and strategy process, we learn about you and your business. Only then can we outline the specific tactics and details that will realize the needed results. Because we start with your goals, that means we can analyze, evaluate, and report.
We will show you the continued success of your digital marketing plan through numbers you can understand. No more guesswork and unknowns, you will keep you updated each step of the way. And as your business evolves and priorities shift, we will adjust your digital marketing plan to reflect those changes.
The Tactics Behind Your Plan
Marketing tactics are the actions or activities that make up your marketing plan. It is the tangible items you create, plan, and measure that fulfill your overarching strategy.
For marketing, we use a variety of tactics for each of our clients based on their business goals. While the strategies between multiple clients may be similar, the tactics of achieving that goal will differ based on the unique business, industry, and current digital best practices.
The marketing tactics that we provide include:
"Working with the team at Evolve has been such a pleasure. Their communication, tools, and reporting are above and beyond. Also, their customer service and responsiveness are top-notch. Oh yeah, and the results speak for themselves. Excellence all around - and a bonus, they are local and in our backyard. Thank you Evolve Team!! I appreciate partnering with you and our Orchards community as well as the other Ebenezer communities we support together."
“Nearly every owner I have ever worked with said they wanted to get top dollar for their business, yet most of them don’t have the proper growth and exit strategies in place that would warrant a top-dollar offer.”
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"We are proud of our new website and its ability to promote and support our mission to end Veteran homelessness in Minnesota. Your understanding of the nonprofit and Veteran sectors allowed us to trust the process and see real results in our community. A big thanks to the Evolve Systems team!"
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“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”
“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”
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“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”
“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”
“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”
“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”
“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”
“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”
“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”
“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”
“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”
“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”
“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”
"Thank you so much! This [website] is completely changing the way we do our business!"
“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”
“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”
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