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Digital Marketing Plan

Your Digital Marketing Plan that Delivers Measurable Results

Your digital marketing plan is your high-level game plan that outlines the plays, players, and ultimate goals. But in this case, the playing field is much larger – a digital marketing business plan includes your entire online strategy. And as we know, the digital world just keeps growing.

As with many other businesses, you understand that you need to grow or rethink your marketing and digital activity but with limited time and in-house resources, it can be difficult to initiate and follow through with creating your marketing strategy. Or maybe you’ve been following a plan but have yet to see any real results. It’s frustrating to not see results even after spending all that time planning.

As an extension of your marketing team, we develop your digital marketing strategy plan specific to your business’s goals so that it can be measured and reported. Our plans are holistic, meaning they are designed to achieve specific objectives while showing you tangible results on a regular basis. We create the plan and continue to provide progress updates and next steps so you understand and trust the process.

Why Your Business Needs a Digital Marketing Plan

A digital marketing plan takes into account a lot of different digital factors, and all of them have an intended purpose. That is what separates a digital marketing strategy plan from unintentional, reactive marketing. For example, running an ad without planning the visitor’s journey after they click or starting a campaign without a clear target will make it extremely difficult to see any beneficial outcomes.

A digital marketing plan strategizes every marketing tactic for a comprehensive strategy. It organizes actionable and calculated tactics for consistent business marketing. And since a marketing strategy is built from the ground up, it establishes accountability. It provides clear direction on what needs to be done and when in order for the strategy to be successful.

At Evolve, we keep your digital marketing plan moving forward through consistency and accountability. We outline a plan and execute it. We provide monthly updates on your marketing tactics so you understand your marketing progress without taking the time to coordinate, publish, and analyze yourself – we’ll do it for you.

How to Create Your Digital Strategy Marketing Plan

To create a digital marketing plan you must first understand what you are working towards. We always start and continue evaluating your marketing strategy based on your business goals. We build marketing plans that positively impact your bottom line and to do so, we take the time to understand what will make that effect.

During our digital marketing planning and strategy process, we learn about you and your business. Only then can we outline the specific tactics and details that will realize the needed results. Because we start with your goals, that means we can analyze, evaluate, and report.

We will show you the continued success of your digital marketing plan through numbers you can understand. No more guesswork and unknowns, you will keep you updated each step of the way. And as your business evolves and priorities shift, we will adjust your digital marketing plan to reflect those changes.

The Tactics Behind Your Plan

Marketing tactics are the actions or activities that make up your marketing plan. It is the tangible items you create, plan, and measure that fulfill your overarching strategy.

For marketing, we use a variety of tactics for each of our clients based on their business goals. While the strategies between multiple clients may be similar, the tactics of achieving that goal will differ based on the unique business, industry, and current digital best practices.

The marketing tactics that we provide include:

Build a Marketing Plan That Drives Business Results

“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”

Eric Tiffany Agent, Tiffany Insurance Agency

“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”

Jeff Anderson Owner, Exteriors Unlimited

“Thank you Evolve Systems for doing making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”

Erika Dragich Board Member, Minnesota Mortgage Association // Owner, Mega Star Financial

“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”

Anita H Sales & Marketing, Seven Corners Print and Promo

“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”

Brooke Lee CEO, Anchor Paper

“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”

Kevin Lynch Co-owner, Williams and Hall Outfitters

“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”

Kate Mudge Executive Director, Hamline-Midway Coalition

“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”

Joe Johnson Founder, Trust Vets

“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our site to serve MN 'military connected'!”

Ali Alstrin Executive Director, MNme

“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”

Jerry and Jana Kyser Honor Flight Twin Cities, Minnesota Vietnam Veterans Charity

“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”

Angela Bulson Talent Development, Warner's Stallion

“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”

Whitney Emanual Owner, Founder, Whitney Wealth Group

“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”

Julie Keyes Owner, Founder KeyeStrategies

“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”

Scott Adams Vice President, SCN Printing Inc.

“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”

Paul Ebnet President & CEO, Straub Design

“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”

Rachelle Strasburg Corporate Marketing Consultant, Ebenezer Senior Living

“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”

Lisa Wallraff Office Manager/Controller, Gunderson Construction

“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”

Anne Hed CEO, HED Cycles

"Thank you so much! This [website] is completely changing the way we do our business!"

Sharleen Grahn

“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”

Katie W. Office Manager, Gary Anderson Landscaping

“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”

Marissa Bauer Owner and President, SafetyFIrst Playground Maintenance

“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”

Sue Hawkes CEO, YESS!

“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”

Sean Sullivan Marketing Director, Redpath CPA’s