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Measurement & Reporting

Data-Driven Marketing Strategies that Never Stop Evolving

Marketing is not an elusive department that consumes money without anything to show for it. Our measurement and reporting services are a critical part of all our marketing services. It’s the reason we understand how to improve the tactics and show you your digital marketing plan is working.

Our measurement provides data-driven actionable steps to guide how we implement improvements. We decipher all the metrics of your long-term and monthly marketing reports to create summarized insights. We present data in a way that is valuable to you and your business and on a regular schedule. This gives you clear and consistent visibility into your marketing ROI.

We offer measurement and reporting for our different types of marketing including:

  • Websites
  • PPC & Online Advertising
  • Email Automation
  • Marketing Campaigns
  • Social Media

Strengthening Your #1 Marketing Tool with Website Reporting

Website analytics is about understanding your audience and their engagement with your site. We start by asking three main questions about your website visitors.

  • Who are they
  • Where did they come from
  • What did they do

Next is using collected information from your Google Analytics and the third-party tools we use in order to view your conversions and goals. We take the audience, behavior, and event information we have from your website analytics to create a comprehensive understanding of your website activity.

Having access to this data, we can clearly show you what is working and what needs help. Our interpretation of your Google Analytics monthly report can determine what pages need to be optimized or what type of content we should create more of. It ultimately guides us in the right direction to make your website your continued #1 marketing tool.

Creating PPC Ads that Make an Impact

Our online advertising services revolve around constantly making improvements. Your PPC strategy is not a stagnant approach but rather a modifying strategy. We monitor on a regular basis to see how the ad is performing in regards to your ad goals. This takes into account industry changes, such as data privacy updates, and audience trends. When the ad is not meeting your goals, we investigate by running and examining the analytics reports.

We provide monthly paid advertising reports to you so you can also understand where your ad stands and what our next steps are to make it perform even better. This allows you and your business to know how your advertising investment is doing while knowing we are making the necessary adjustments.

Email Analytics for Improved Delivery

Email automation is a highly effective marketing tactic with impressive measurement opportunities. Using marketing automation tools, such as SharpSpring, we can take a deep dive into who is receiving your emails, what actions they are taking, and other subsequent activities to create comprehensive email marketing progress reports.

We know what email KPIs to analyze when measuring your marketing goals. In return, we use the data collected from the email marketing progress reports as well as industry changes to make updates to your email campaigns to heighten delivery and actions taken.

Digital Marketing Campaign Reports Across Channels

Campaigns are an organized series of marketing activities to promote a specific goal. A campaign can include a combination of downloads, social posts, emails, events, webinars, and numerous other channels. For successful campaign measurement, we look at its performance on a comprehensive and individual level as well as what numbers are important to your campaign goal.

Coordinating campaigns is a difficult task because of the detailed management it takes to set up and progress the campaign. Our team will simplify your campaign by providing insights that mean the most to your business. We don’t send you a list of convoluted data points, our campaign reports make it quick and easy to understand.

Get More Engagement on Social Media

While ‘likes’ provide validation, when it comes to business, the goal goes far beyond the number of likes. We help businesses understand the quality of their social media interactions, not just the quantity. In general, comments, shares, and clicks are far more valuable than the number of impressions or post views because those are engagement metrics.

Our social analytics reports focus on what interactions will make the most impact on your marketing strategy. We focus on the value you provide your social audience and its alignment with your brand and business goals. Social media is a powerful marketing tool and we help develop, measure, and improve your social media plan using these key insights.

Know Your Marketing Is Working With Clear and Consistent Reporting

“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”

Eric Tiffany Agent, Tiffany Insurance Agency

“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”

Jeff Anderson Owner, Exteriors Unlimited

“Thank you Evolve Systems for doing making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”

Erika Dragich Board Member, Minnesota Mortgage Association // Owner, Mega Star Financial

“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”

Anita H Sales & Marketing, Seven Corners Print and Promo

“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”

Brooke Lee CEO, Anchor Paper

“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”

Kevin Lynch Co-owner, Williams and Hall Outfitters

“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”

Kate Mudge Executive Director, Hamline-Midway Coalition

“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”

Joe Johnson Founder, Trust Vets

“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”

Ali Alstrin Executive Director, MNme

“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”

Jerry and Jana Kyser Honor Flight Twin Cities, Minnesota Vietnam Veterans Charity

“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”

Angela Bulson Talent Development, Warner's Stallion

“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”

Whitney Emanual Owner, Founder, Whitney Wealth Group

“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”

Julie Keyes Owner, Founder KeyeStrategies

“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”

Scott Adams Vice President, SCN Printing Inc.

“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”

Paul Ebnet President & CEO, Straub Design

“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”

Rachelle Strasburg Corporate Marketing Consultant, Ebenezer Senior Living

“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”

Lisa Wallraff Office Manager/Controller, Gunderson Construction

“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”

Anne Hed CEO, HED Cycles

"Thank you so much! This [website] is completely changing the way we do our business!"

Sharleen Grahn

“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”

Katie W. Office Manager, Gary Anderson Landscaping

“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”

Marissa Bauer Owner and President, SafetyFIrst Playground Maintenance

“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”

Sue Hawkes CEO, YESS!

“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”

Sean Sullivan Marketing Director, Redpath CPA’s