Data-Driven Marketing Strategies that Never Stop Evolving
Marketing is not an elusive department that consumes money without anything to show for it. Our measurement and reporting services are a critical part of all our marketing services. It’s the reason we understand how to improve the tactics and show you your digital marketing plan is working.
Our measurement provides data-driven actionable steps to guide how we implement improvements. We decipher all the metrics of your long-term and monthly marketing reports to create summarized insights. We present data in a way that is valuable to you and your business and on a regular schedule. This gives you clear and consistent visibility into your marketing ROI.
We offer measurement and reporting for our different types of marketing including:
- PPC & Online Advertising
- Email Automation
- Marketing Campaigns
- Social Media
Strengthening Your #1 Marketing Tool with Website Reporting
Website analytics is about understanding your audience and their engagement with your site. We start by asking three main questions about your website visitors.
- Who are they
- Where did they come from
- What did they do
Next is using collected information from your Google Analytics and the third-party tools we use in order to view your conversions and goals. We take the audience, behavior, and event information we have from your website analytics to create a comprehensive understanding of your website activity.
Having access to this data, we can clearly show you what is working and what needs help. Our interpretation of your Google Analytics monthly report can determine what pages need to be optimized or what type of content we should create more of. It ultimately guides us in the right direction to make your website your continued #1 marketing tool.
Creating PPC Ads that Make an Impact
Our online advertising services revolve around constantly making improvements. Your PPC strategy is not a stagnant approach but rather a modifying strategy. We monitor on a regular basis to see how the ad is performing in regards to your ad goals. This takes into account industry changes, such as data privacy updates, and audience trends. When the ad is not meeting your goals, we investigate by running and examining the analytics reports.
We provide monthly paid advertising reports to you so you can also understand where your ad stands and what our next steps are to make it perform even better. This allows you and your business to know how your advertising investment is doing while knowing we are making the necessary adjustments.
Email Analytics for Improved Delivery
Email automation is a highly effective marketing tactic with impressive measurement opportunities. Using marketing automation tools, such as SharpSpring, we can take a deep dive into who is receiving your emails, what actions they are taking, and other subsequent activities to create comprehensive email marketing progress reports.
We know what email KPIs to analyze when measuring your marketing goals. In return, we use the data collected from the email marketing progress reports as well as industry changes to make updates to your email campaigns to heighten delivery and actions taken.
Digital Marketing Campaign Reports Across Channels
Campaigns are an organized series of marketing activities to promote a specific goal. A campaign can include a combination of downloads, social posts, emails, events, webinars, and numerous other channels. For successful campaign measurement, we look at its performance on a comprehensive and individual level as well as what numbers are important to your campaign goal.
Coordinating campaigns is a difficult task because of the detailed management it takes to set up and progress the campaign. Our team will simplify your campaign by providing insights that mean the most to your business. We don’t send you a list of convoluted data points, our campaign reports make it quick and easy to understand.
Get More Engagement on Social Media
While ‘likes’ provide validation, when it comes to business, the goal goes far beyond the number of likes. We help businesses understand the quality of their social media interactions, not just the quantity. In general, comments, shares, and clicks are far more valuable than the number of impressions or post views because those are engagement metrics.
Our social analytics reports focus on what interactions will make the most impact on your marketing strategy. We focus on the value you provide your social audience and its alignment with your brand and business goals. Social media is a powerful marketing tool and we help develop, measure, and improve your social media plan using these key insights.
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