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39 Common Design Terms Defined

Whether you work in the design field or are working with someone in design, particularly within website design, there are common terms you should understand. We created a glossary of 39 prevalent design terms to jumpstart a beginner’s comprehension of the field.

Aesthetic Usability Effect

Alignment

Brand

Brandmark

Brand Identity

Fitt’s Law

Flat

Hick’s Law

Hierarchy

Jakob’s Law

Kerning

Law of Common Region

Law of Prägnanz

Law of Proximity

Law of Similarity

Law of Uniform Connectedness

Leading

Legibility

Logotype

Lorem Ipsum

Miller’s Law

Mock-Up

Mood Board

Occam’s Razor

Palette

Pareto Principle

Parkinson’s Law

Peak-End Rule

Postel’s Law

Pull Quote

Raster Graphics

Serial Position Effect

Tesler’s Law

Tracking

Typography

Vector Graphics

Von Restorff Effect

Widows

Zeigarnik Effect

View our Design Terminology Glossary here!

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