Happy 2025!
At Evolve Systems, ‘more meaningful marketing’ transcends mere promotion. It signifies a deep, authentic connection with our audience and ideal clients. It’s about understanding their needs, values, goals, and aspirations, and using that understanding to create campaigns that resonate on an emotional level. The strategy remains at the root of all our actions, doing this is purposeful and meaningful not only for the bottom line but also for the culture and the relationships you build to drive success.
In 2024, we saw this reflected in several key ways:
- Purpose-Driven Marketing: We created programs that focus on multiple areas of marketing and ensured consistent messaging across all channels. We listened to our clients’ goals and were able to easily pivot strategies to fit their needs and goal changes.
- Data-Driven Insights: Leveraging advanced analytics, we delivered quality and in-depth reporting that provided our clients with a transparent view of how their program is performing. By providing rock-solid data for our clients, we can make data-driven decisions to continue growth and reach new levels of engagement.
- Community Building: We actively engaged with our target audience through social media, online forums, and in-person events. These efforts fostered a strong sense of community around our brand, turning customers and partners into advocates and driving organic growth for our organization and our client’s bottom line.
Looking ahead, ‘more meaningful marketing’ will continue to be a cornerstone of our success. We will relentlessly strive to create campaigns that not only drive business results but also make a positive impact on our community.
Enjoy our 2024 recap – we can’t wait to see what 2025 brings for our team!
Building Partnerships and Serving Our Clients
68 Job Orders Signed
This year our sales team cranked out 68 job orders. The growth of our clients means we have the opportunity to build new relationships, new strategies, and better recommendations to support their business. We continue to elevate our clients by aligning with the right partnerships, building long-term relationships, and finding more qualified leads. Whether you are a new or legacy client, we value your partnership and look forward to continued growth in the next year!
16 Industries Served
Food and Beverage
Accounting Firms
Architecture
Non-Profit
Professional Services
Education
Consulting Firms
Assisted Living
Engineering
B2B Service Provider
Veteran
Recruiting
Manufacturing
Environmental
Chamber of Commerce
Child Care
Branding and Design Services
8 Branding Programs
Your brand is people’s first impression of your business. It is the most powerful and public-facing representation of who you are and, many times, the reason people are interested in working with you. We elevated 8 clients by creating a new brand that represents who they are in a fresh and exciting way.
4 Programs that Expanded into Design Work
In 2024, 4 of our clients expanded their program into design work. There are many benefits to working with an in-house digital agency, and easy work expansion is certainly one of the top reasons. Our team is familiar with your business, meaning we can support pivots in strategy without having to outsource. We can guide you through the entire process and be hands-on at every stage.
Website Development and Maintenance Services
206 Resolved Help Desk Tickets
Our Help Desk is a website support portal for our clients to submit support tickets. Our responsive development team replies to all tickets to quickly solve or answer your technical issues and questions. As you can see, they solved a lot of problems in 2024!
Marketing Services
Our marketing programs follow a strategy carried out in monthly increments. Each month, our team analyzes and provides recommendations that will achieve the overall strategy.
This includes website updates, content creation, SEO (search engine optimization), paid advertising management, and much more.
536,000 – Total Paid Advertising Clicks
2,100,000 – Total Website Visitors/Users
6,400,000 – Total Pageviews
1,200,000 – Total Organic Search Clicks
471 – Tags Created in Google Tag Manager
Industry Leadership
29 Blogs Published
Our industry experts wrote 29 blogs this year providing valuable insights and relevant information on marketing topics. We publish blogs monthly covering topics that are important to our clients, or update on some of the trends happening in our industry. And occasionally, we will post exciting company and team updates!
24 Newsletters Sent
Every month, we share 2 newsletters with our Evolve community! It’s a fun and engaging way to stay connected with our clients, partners, and friends. We’ll keep you up to date on all the latest industry trends, free downloads and resources, and exciting Evolve news. Sign up for our newsletter to get on the list!
5 Webinars Hosted
This year, we started implementing quarterly webinars. With the ever-changing landscape of the marketing industry and the business world, these webinars provide timely information to help guide your business decisions. We invite industry professionals and experts to share their wealth of knowledge. More webinars will be coming in 2025! The best way to stay informed is by signing up for our newsletter, or following us on LinkedIn.
8 Guest Appearances on Podcasts
Every year we are honored and thankful to be invited on others podcasts. This year we were grateful to be involved in 8 guest appearances on podcasts. Listen to our CEO, Marnie Ochs-Raleigh featured on the “Poised for Exit” podcast.
Team Wins
Team Member Updates
This year, our team evolved in multiple exciting ways – whether that be new employees we welcomed, or team members elevated into new roles!
Nicole Shuber transitioned into a Program Manager role
Sera Shea was promoted to Director of Operations
Ryan Wideman joined our team as an Account Manager
Arianna Pittman joined our team as a Sr. Content Strategist
Don Raleigh III was promoted to RevOps Manager
Gaby Philippi and Anne E Runion joined our team from Snap Agency
Kristen Wunderlich joined our team as a Lead Strategist
Carissa MacLennan joined our team as Sr. Graphic Designer
Baby Evolvers
This year, Ryan Wideman welcomed a happy and healthy baby boy named Zion! We are looking forward to Don Raleigh welcoming a baby boy in 2025, and Marnie becoming a grandma.
Big News
2024 was the year of one of our biggest announcements – we acquired Snap Agency and welcomed George, Gaby, and Anne E to our team!
21 Plants in The Office
Furthest Vacation Spots
Our team is a team of travelers and this year many of them went far distances, including London, Spain, Costa Rica, France, and Italy.
381 Books Read
4 Community Events
4 Non-Profits Supported
Throughout the year, we look for opportunities to participate in activities that support non-profits, whether that be our time, monetarily, or utilizing our marketing services to elevate their businesses. This year, we supported Any Meals, Every Meal, We Can Ride, and Kid in the Corner.
Are You Ready to Evolve?
We are geared up for a new year, new goals, and new accomplishments! Our team is ready to provide your business with strategies that drive results. Let’s make 2025 the year your business takes control of elevating your digital presence or brand! Connect with us today to get started.
