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Logo Development

Your Brand's Most Essential Building Block

Your logo is often the first visual representation your audience sees of your brand. It plays an impactful role in shaping a company’s brand identity, attracting customers, and establishing a distinct market presence. A well-crafted logo serves as the cornerstone of your brand identity.

Here’s why it’s essential:

  • First Impressions: Your logo is often the first thing potential customers see. It’s your chance to make a memorable first impression.
  • Brand Recognition: A professionally designed logo helps customers recognize and remember your brand in a crowded marketplace.
  • Trust and Credibility: A polished logo conveys professionalism and trustworthiness, encouraging customers to choose your brand.
  • Consistency: Your logo sets the tone for your entire brand. It ensures a consistent visual identity across all marketing materials.

Why Should You Work With A Marketing Agency For Your Logo Design and Development?

  • Expert Designers: Our team of experienced graphic designers specializes in creating unique and eye-catching logos tailored to your brand’s personality and values.
  • Custom Solutions: We don’t believe in one-size-fits-all solutions. Each logo we design is customized to reflect your brand’s identity and connect with your audience.
  • Strategic Approach: We take a strategic approach to logo development, considering your industry, competitors, and target market to ensure your logo stands out and communicates your brand message effectively.
  • Time Efficiency: We understand the importance of time in the business world. Our streamlined design process ensures that you receive your logo promptly without compromising on quality.
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Our Streamlined Logo Development Process

At Evolve, we work closely with clients to ensure the vision of their logo comes to life, while aligning with their overarching brand mission, vision, and values. We know the importance of both how you and your audience feels about your logo. Our logo development process can look a few different ways depending on how involved our clients want to be or what type of logo they want. Our development process includes:

Client
Input

Brand discovery and input session, conduct audience and competitor research

Brand
Direction

Craft brand pillars, outline colors, fonts and styles, and align brand direction

Concept
Creation

Gather all information and feedback thus far, craft multiple logo concepts to present

Client
Feedback

Gain open and honest feedback on logo concepts, choose concept for final logo

Refine
Logo

Edit and refine chosen logo, create logo variations (horizontal, stacked, icon, mark)

Deliverable
Handoff

Present deliverables, provide necessary file types and logo variations

Already Have A Logo? Discover More Brand and Marketing Products To Build Your Brand

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"We have a real brand now, and we couldn't be happier!!!"

Henry Cox Operations Representative, Fello Logistics “

"Working with the team at Evolve has been such a pleasure. Their communication, tools, and reporting are above and beyond. Also, their customer service and responsiveness are top-notch. Oh yeah, and the results speak for themselves. Excellence all around - and a bonus, they are local and in our backyard. Thank you Evolve Team!! I appreciate partnering with you and our Orchards community as well as the other Ebenezer communities we support together."

Kirk Goetz Corporate Marketing Consultant “

“Nearly every owner I have ever worked with said they wanted to get top dollar for their business, yet most of them don’t have the proper growth and exit strategies in place that would warrant a top-dollar offer.”

Julie Keyes CEO, KeyeStrategies “

“Evolve Systems' partnership has made a big impact in the strategic growth of our web presence, taking our vision and bringing it into reality. We have peace of mind in knowing we're supported in the day to day, and we have a valuable resource when we need creative solutions. We feel confident Evolve keeps our website running at peak performance to help us drive bottom-line growth.”

Mandy Bastyr Marketing Manager “

"We are proud of our new website and its ability to promote and support our mission to end Veteran homelessness in Minnesota. Your understanding of the nonprofit and Veteran sectors allowed us to trust the process and see real results in our community. A big thanks to the Evolve Systems team!"

Shaun Riffe Director of Development “

“Not only do the people at Evolve Systems give back to their clients by providing great web development and merchant processing services, but they also give back to the community. They are a great company to work with.”

Eric Tiffany Agent, Tiffany Insurance Agency “

“Don Raleigh III is a very knowledgeable resource. Don and everyone at Evolve Systems is on top of their game, and it goes to benefit the end user, which is you! Highly recommend!”

Jeff Anderson Owner, Exteriors Unlimited “

“Thank you Evolve Systems for making the tech stuff easy to understand. We are excited by your proposal that will help our group re-brand and re-fresh with a new web presence.”

Erika Dragich Board Member, Minnesota Mortgage Association // Owner, Mega Star Financial “

“Knowledgeable staff that leads you through the process. Up to date on what is needed to make sure your site has all the functions you need and also everything the government requires you to have.”

Anita H Sales & Marketing, Seven Corners Print and Promo “

“Anchor Paper & its Express Retail Stores have had the pleasure of working with the Evolve Systems team for several years. They are prompt and knowledgable, and have been a valuable resource for our company.”

Brooke Lee CEO, Anchor Paper “

“Williams and Hall Outfitters has worked with the Evolve team for several years. Evolve has great people and great customer service. Their response time to our issues is quick, and dedication to our success is strong.”

Kevin Lynch Co-owner, Williams and Hall Outfitters “

“Evolve Systems does a great job in sharing their content and being a thought leader in the marketing world. They have a pulse on the industry, and if you are considering a website or marketing project, consider Evolve Systems”

Kate Mudge Executive Director, Hamline-Midway Coalition “

“Extraordinary customer service with access to real people who genuinely care. Highly recommend! They make the complex simple and consistently go above and beyond.”

Joe Johnson Founder, Trust Vets “

“Our experience at Evolve Systems in design and since has been very positive. They have always made sure our questions are answered and followed up on our satisfaction. We look forward to continuing to work with them in future developments of our mnme.us site to serve MN 'military connected'!”

Ali Alstrin Executive Director, MNme “

“Evolve has created two websites for non-profits that we coordinate. The online giving increased 100% once our website was updated. We highly recommend the services that Evolve has to offer.”

Jerry and Jana Kyser Honor Flight Twin Cities, Minnesota Vietnam Veterans Charity “

“I have had the pleasure of sitting in on many client meetings with Evolve systems and I am very impressed with their professionalism. They come to meetings prepared and with great ideas as well. I would use them and will recommend them when the opportunity presents itself.”

Angela Bulson Talent Development, Warner's Stallion “

“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”

Whitney Emanual Owner, Founder, Whitney Wealth Group “

“Professional expertise delivered by a team who really care to make your business more well known, respected and successful. My Marketing spend has seen return on investment much sooner than expected. Highly recommend!”

Julie Keyes Owner, Founder KeyeStrategies “

“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”

Scott Adams Vice President, SCN Printing Inc. “

“We have worked closely with Evolve Systems for over 7 years to facilitate a variety of marketing objectives including the continuous improvement of our website, upgrading our CRM system and developing a strategic marketing program. We value Evolve’s commitment to our business and consider their support to be a key contributor to our growth.”

Paul Ebnet President & CEO, Straub Design “

“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”

Rachelle Strasburg Corporate Marketing Consultant, Ebenezer Senior Living “

“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”

Lisa Wallraff Office Manager/Controller, Gunderson Construction “

“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”

Anne Hed CEO, HED Cycles “

"Thank you so much! This [website] is completely changing the way we do our business!"

Sharleen Grahn “

“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”

Katie W. Office Manager, Gary Anderson Landscaping “

“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”

Marissa Bauer Owner and President, SafetyFIrst Playground Maintenance “

“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”

Sue Hawkes CEO, YESS! “

“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”

Sean Sullivan Marketing Director, Redpath CPA’s “