Transformational Rebranding and Website Design

With a new website in hand and the desire to create a “brand on purpose”, Fello Logistics’ (previously Ally Freight) digital presence lacked the strategy and awareness necessary to capture the audience that they were looking to attract. The founders found a problem in the shipping and logistics space and were looking to create an equity company in a competitive market with an established reputation.

The project was halted to a red light when they received a cease and desist letter to change their name, thus creating the opportunity and need for a total re-brand — and Fello Logistics was born!

Because of the urgency behind needing a re-brand, our team led the Fello Logistics team through our branding design process to develop a brand identity that connected with their ideal audience, solved their naming dilemma, and marketed their services. The Evolve Systems team applied our five-step process, tweaked for Fello’s unique situation and industry position.

Although the urgency behind Fello Logistic’s rebranding was a stressful situation for the company, our team was able to create a new brand name that represents their company philosophy perfectly and better personify how they are shaking up the shipping and logistics industry. Due to a successful website launch, our team was able to transition the Fello team into our webmaster services and a marketing retainer plan for ongoing success.