Saving You Time While Magnifying Your Marketing
Marketing automation is software businesses use to automate their repetitive marketing activities. Some of these tasks include sending emails, scheduling social posts, and even configuring a client’s journey. It’s not only a tool that can save your business significant time, but it can provide advanced personalized communication.
While marketing automation is an impressive tool, when used in conjunction with your CRM (customer relationship management) system, it provides powerful cross-collaboration between sales and marketing. With such vast capabilities, marketing automation software is often underused because it seems too complex and time-consuming to figure out.
Whether you are using a marketing automation system or are looking to implement one, we help you understand the tool and how to customize it to fit your business needs. Our team will set up, train, and provide ongoing support to ensure it meets your evolving sales and marketing efforts. Together, we’ll work with you to get the most out of your marketing automation and CRM system.
Discover How Marketing Automation Can Grow Your Business
Marketing automation allows you to create personalized content that directly relates to the needs of a specific audience. You can develop email campaigns, or other types of content, tailored to your targeted audience group. By sending valuable content, your leads will start establishing a relationship with your business. Whether you want to build brand awareness, make a conversion, or enhance brand loyalty, marketing automation provides you with the tools of giving your audience exactly what they want.
If connected to your CRM, you can use your marketing automation to qualify sales opportunities and drive new leads. The CRM is the database of lead and client information for managing your unique sales funnel. Marketing automation is the powerhouse for using that contact information to create hyper-targeted and streamlined campaigns. They are tools that help grow your business.
It saves time, magnifies lead generation and targeting, and your business can easily capture and analyze your sales and marketing efforts. By having access to this information, we can interpret the data to provide key takeaways or successes, recommendations for improvement, and make changes for always-improving results.
What Marketing Automation Features are Waiting For You
While marketing automation appears complex, our team will take care of the complicated work while providing marketing automation education along the way so you can also manage the system. Our in-house team of marketing automation experts, designers, and copywriters all contribute to the setup and ongoing application.
Some of the features our clients benefit from include:
- Email marketing – Create, send, and measure emails to specific people on a small or large scale
- Dynamic content – Personalize your content, including emails and landing pages, to the unique recipient or visitor
- Marketing personas – Categorize your audience based on similar qualities for targeted sales and marketing messaging
- Visual workflows – Automate a series of actions, such as emails and internal notifications, to guide your client’s journey
Marketing campaigns – Carry out your business goal by developing and tracking complex marketing campaigns
SharpSpring, Our Preferred Marketing Automation Partner
SharpSpring is an all-in-one revenue growth platform which is a fancy way of saying it helps grow your bottom line. It’s an end-to-end marketing automation and CRM tool that provides all the capabilities you need to evolve your business.
SharpSpring is our recommended marketing automation tool because of its incredible support, straightforward pricing model, and stockpile of capabilities. We have a long-standing partnership with SharpSpring and their software experts that allow us to quickly answer any questions. All of SharpSpring’s features are included in its all-inclusive plan eliminating any pricing surprises. You won’t be forced to upgrade your plan when you keep growing your business because SharpSpring ensures you have access to all the features you need to keep moving forward.
We Work With Other Automation Tools
If you’re using an existing marketing automation platform, our team can help evaluate how well it benefits your marketing goals and provide a strategy to improve its application. We will assist in creating and establishing a system your team can confidently manage by:
- Developing an automation strategy
- Creating email templates
- Planning automation workflows
- Integrating forms on your site
Mailchimp, A Starting Point for Marketing Automation
MailChimp is a popular platform offering an easy-to-use system for businesses to jumpstart their marketing automation efforts. Mailchimp is ideally suited for businesses that want to hit the ground running with email marketing campaigns before growing into a more robust platform.
We remove the nitty gritty of understanding and navigating the platform by helping you set up and manage your Mailchimp email campaigns. Depending on your goals, we will help you transition to a next-level platform, such as SharpSpring, when you are ready to advance your marketing and sales automation.
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