Gary Anderson Landscaping is beautifying the Twin Cities metro area one backyard at a time. Between their personal service and innovative craftsmanship, Gary Anderson Landscaping continues to create landscaping dreams that one only thought existed in the magazines.
Our client needed a website that would appeal to their ideal client. One that would equally match the high-end aesthetic that they design for clients. Since they desired to keep their original brand, Evolve Systems® creatively used their existing logo and colors to create something new, innovative, and upscale.
First, we adjusted the spacing of the logo elements to conceive more negative space that provides a solemn feel. In addition, we created and used iconography as a modern twist when explaining their five-step process. We also rephrased and redesigned Gary Anderson Landscaping’s copy and collateral to establish a sense of sophistication. The remodeling of the design, messaging, and marketing collateral equipped them with the brand positioning to effectively address and attract their ideal client.
We designed a website that would reflect something to be viewed. Like landscaping art, the Gary Anderson Landscaping website resembled a piece to be appreciated as a literal reflection of their work, instead of just a simple website.